---
title: Campaigns
slug: aaa-ace-ajo-hol/campaigns
docTags: 
createdAt: 2024-01-16T21:23:20.799Z
---

(**Note**:  Actual Offers created in the actual HOL may vary slightly from the steps below, due to presenter preferences, industry vertical or data being loaded at the time of the HOL.)

This lab will walk through the steps to create a Campaign in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

1. Navigate to Campaigns 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-31at3.29.28PM.png" size="42" width="259" height="90" position="flex-start" showCaption="false"}


2. Click on “Create Campaign”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.31.55AM.png" size="28" width="138" height="51" position="flex-start" showCaption="false"}


3. Click on "In-App Message" under Actions and then choose the "DXDemoAppv2" from the message surface dropdown. Then click Create.

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ufVWAdWWnrjIpC4MTxQvH_screenshot-2024-01-26-at-114718-am.png" size="80" width="764" height="966" position="flex-start" showCaption="false"}
4. Provide a title, description and category (Marketing/Transactional) 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.45.57AM.png" size="88" width="1858" height="618" position="flex-start" showCaption="false"}


5. Under Actions, click 'Edit Content'

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.47.09AM.png" size="88" width="1820" height="476" position="flex-start" showCaption="false"}


6. Within the Message Designer, select "Modal" as the Message layout format

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.51.04AM.png" size="80" width="884" height="466" position="flex-start" showCaption="false"}
7. Choose a button style and Media image from Asset Essentials. 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.50.21AM.png" size="80" width="894" height="798" position="flex-start" showCaption="false"}
8. Provide the Header and Body copy, add personalization as needed.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.53.02AM.png" size="70" width="890" height="360" position="flex-start" showCaption="false"}
9. Add the button along with its label and interaction event.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.54.59AM.png" size="80" width="870" height="580" position="flex-start" showCaption="false"}
10. Review and confirm your message design:

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.23.45AM.png" size="84" width="2310" height="1174" position="flex-start" showCaption="false"}
11. Under Audience, choose 'All Users' or 'Select Audience' to use a previously defined segment. Select appropriate Trigger condition for displaying the message.  

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.44.35AM.png" size="84" width="605" height="411" position="flex-start" showCaption="false"}


12. Define Start and End schedule for the Campaign

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.48.20AM.png" size="86" width="610" height="345" position="flex-start" showCaption="false"}


13. Click Review to Activate

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.49.05AM.png" size="28" width="139" height="51" position="flex-start" showCaption="false"}
14. Confirm your message design and then exit out of the designer.

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.02.41AM.png" size="84" width="2486" height="1280" position="flex-start" showCaption="false"}


15. Next, set up the Audience. Choose appropriate segment or rule. Choose ECID for Identity Namespace and select desired message Trigger option. 

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.05.27AM.png" size="80" width="1838" height="860" position="flex-start" showCaption="false"}
16. Then, set up the Campaign Schedule. Choose desired options for Start and End dates.

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.05.35AM.png" size="80" width="1828" height="686" position="flex-start" showCaption="false"}
17. Finally click 'Review to Activate'. 

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.10.36AM.png" size="32" width="274" height="98" position="flex-start" showCaption="false"}
18. After confirming all settings, click "Activate"

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at11.11.39AM.png" size="90" width="2472" height="602" position="flex-start" showCaption="false"}
19. End of lab.