Credit Card Opportunity Customers

(Note: Selected audiences created in the actual HOL may vary slightly from the steps below, due to presenter preferences, industry vertical or data being loaded at the time of the HOL.)

In this exercise, we'll create a "Credit Card Opportunity Audience".

In the left-hand navigation panel, click Segments.

In the top right corner of the screen, click Create Audience. Click Build Rule.

Under Fields, click Events.

Within Events, search for the following data field path

XDM ExperienceEvent > Web > Web page details > URL

Alternatively, you can search "URL" in the search bar.

Drag and drop the URL field. Enter the following value: https://dsn.adobe.com/web/aajani-U8UW/credit-cards

In the Fields bar, select Attributes.

Search creditCard.

Drag and drop the creditCardType field

Change the operator to "does not exist".

Name your segment: Credit Card Opportunity - Your Name.

End of Lab.