---
title: Create an Audience
slug: accent/create-an-audience
description: >-
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

In this exercise we will create an Audience of women with silver loyalty status who have transacted with the last 6 months. 

:::hint{type="info"}
**Audiences **is the new term for **Lists **in Adobe Campaign v8.   This naming convention aligns closer with other Adobe Experience Cloud solutions.   You will also find audiences here that have been shared from **Adobe Experience Platform**
:::

## Create an Audience

1. Navigate to Audiences from the left navigation menu:

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/kUtuncmxiOwasD0pbKkOz_image.png" size="50" width="181" height="189" position="center" showCaption="false"}
2. Click on “Create Audience” in the top right corner of the screen:


   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/OjARwbm18tnCF1mapz_yv_image.png" size="46" width="165" height="59" position="center" showCaption="false"}
3. Your "New Audience" screen should look like the following picture:



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/7pRW3x4qYzN7pGY4CfIl6_image.png)



## Edit the Settings for the Audience

1. Click on the Settings Icon/Gear at the Top of the page:

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/rfNscL75kCBXNKOLQj6mz_image.png" size="38" width="108" height="67" position="center" showCaption="false"}
2. This will open the Workflow Settings for the Audience:

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/AKYGcxsZxtXYzFm-meS57_image.png)
3. Give your workflow a label.  We will call this "Female Silver Recent Purchasers" for this Workflow:  
4.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Z-DiFcJLtEbsyHkip1o1G_image.png)
5. Click **Save and Close**

## Define the Query

1. Click on the **Query** in the canvas to open the **Build Audience** side menu.  

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/1WrfUKKy9UJoQR0ACz2AL_image.png)


2. Click on the **Create Audience **button to open the query editor.  

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/sFh_weW21cSICFNT1VZYx_image.png)


3. Click on the **+** sign to expand the query menu:

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/aCzkTDFKMd40zIYXkfLV7_image.png" size="58" width="389" height="468" position="center" showCaption="false"}


4. From this list, you have a lot of options.  For our exercise, click on the **Custom Condition** option to build a condition:  
5. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/KIprIW7eOYlBGFCapuOMF_image.png)
6. Use the search box or scroll down to find the attribute you want to use.  For this example, we will select **Gender** first.  Once you have identified it, click **Confirm** to add it to the Query:  
7.

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/pUVQiWK6XuHk3PwsW7Okg_image.png" size="60" width="613" height="560" position="center" showCaption="false"}
8. Select **Female** for the **Value** of the attribute       
9.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/2KswFnUg75xp2QIne9SHb_image.png)
10. At this point you can see how many profiles are targeted by clicking the **calculate button**
11.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bsxKyWoNFdvx9RYIOjkJg_image.png)
12. Click on the **+** sign under the condition to add another condition to the query.  
13.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ojN8VOnd-skr0iM1F48Wr_image.png)
14. Repeat the same steps to add **Loyalty Tier = Silver**.  Your query should now appear as follows:
15.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Gb-s8vkqnE_DDxHHttgEu_image.png)
16. Click the **+ **to add another condition.  This time we want to query data in a linked table - the orders table.  Search for **orders **and select the **Orders **link.  Then click **Confirm**
17.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bJ5Nyq55wIvkHrXnLfCg0_image.png)
18. Your query should now look like 
19.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/A3dt0vv5RH3pGevmgmZZJ_image.png)
20. Right now this will return any profiles who have any orders, but we want to filter based on the date of the order.   Click on the **+** to the right of the orders condition to add a further custom condition.  
21.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/WayePs4Fiy93h4sVzj9TD_image.png)
22. Select the **Transaction Date **and click **Confirm**
23.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xRngXK80j_SniRfeUqRhq_image.png)
24. To set the condition to look for orders in the last 6 months, change the operator to **after.  **Then select the presets **N months ago** with a value of **6.**
25.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/jluWe82bcu6GgSl5kOty9_image.png)
26. You can check the counts again by clicking the calculate button.  Once you're happy click on **Confirm** to finish your Query.

## Save the Audience

1. Once you have completed the steps for creating the query conditions above, click on the **New Audience** block on your Workflow:
2.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/wbzNtZnKe2aR1RpF-ZJOC_image.png)
3. Change the Label of the Audience to include your name so you can identify it from your colleagues!   eg.  "Olivia - Female Silver Recent Purchasers".  Make sure this is defined in the **Audience label **field as well.   
4.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/vKGd-Gkv0Yw0Osu15aqTq_image.png)
5. Click the Save Button to Save your Audience.  You can click "Start" to start the workflow and review the results.
6.

   ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bxdxx6WdnkrL3K1WcHsq8_image.png" size="50" width="259" height="68" position="center" showCaption="false"}
7. After you click Start, you will notice that the query has executed and now returns the expected count for the Audience:
8.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8DEJq4cWDyV5nD9TwvEZ1_image.png)
9. You can now find your audience in the Audiences list.  Click **Audiences **under **Customer Management **in the left hand navigation.   You should be able to see your newly created audience as well as a link back to the workflow we just created.   You can edit and rerun the workflow as needed to update or refresh the audience.  
10.

    ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/kexuLc11zPSayMH-mq_Hj_image.png)

:::hint{type="success"}
This completes the exercise on Audiences!
:::