---
title: Use case 1: Abandoned Basket journey
slug: admiral-lab/use-case-1-abandoned-basket-journey
icon: 🟢
docTags: 
createdAt: 2025-03-06T13:08:49.517Z
---

We want to improve the existing Abandoned Basket journey for prospect dropping out from the Car Insurance quote form:

- We want to trigger a journey anytime a prospect starts a quote and does not complete it. 
- We want to trigger an email to encourage them to complete their car insurance quote
- Then we start an experiment to find out which strategy works best between
  - Wait 1 day before sending any reminder
  - Wait 2 days before sending any reminder
  - Do nothing
- If we need to send them a reminder, send a reminder email about the car insurance quote they have started.
- Personalise the website homepage with car insurance related content
- At any point in time, if they contract a car insurance policy, don't contact them anymore.



Visual representation of the use case:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/E5Mudrq7ekcuCtOp_tgsb_image.png)

## What do we need to create for this use case?:

- **Events : **
  - *To trigger the journey, we will listen to a "quote started" event and a "quote ended" event *
- **Email Notifications:** 
  - *To send an email to the prospects, highlighting the car insurance quote.*
- A **web channel** **action**: 
  - *To change the website and direct the prospect back to the quote. *
- An **Experiment: **
  - *To run an A/B/C test and direct the prospect to different paths of the journey.*
- A **Wait Period:** 
  - *Includes a waiting period to allow event to take place before further actions are taken. *
- An **Exit Criteria:**
  - *To exit the journey and suppress any communication if they contract a car insurance policy at any point of time.*
- A **journey**
  - *To send the email messages to these customers.*