---
title: Use case 2: Cross-sell home insurance to car-only clients
slug: admiral-lab/use-case-2-cross-sell-home-insurance-to-car-only-clients
icon: 🟢
docTags: 
createdAt: 2025-07-09T14:33:29.349Z
---

Now that our profile has subscribed to a car insurance policy it is a good time to talk about joining Admiral for the home insurance too and cross-sell the Admiral Multi-Cover policy. 

- We want to trigger a journey when a customer has only a car insurance policy with Admiral.
- There is an offer attached to this journey to encourage the customer to consolidate their insurance products with Admiral.
- We will leverage the mobile app that the customer uses for their car insurance as a means to reach them across the devices they use.
- In total this represents the following actions:
  - Display an offer on the welcome banner of the mobile app
  - Personalise the website home page 
  - Send a push notification
  - Get the call-center to call the customer if they haven't completed the quote

Visual representation of the use case:

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/eJVextukaqfbQdqqrNmoH_image.png)

## What do we need to create for this use case?:

- **Audience : **
  - *To trigger the journey, we check for any new entry within the "car insurance alone" audience. *
- A **Content Decision: **
  - *To attach the offer content to the customer journey.*
- A **push notification:**
  - *To bring the customer to the mobile app.*
- **Code-based experience:** 
  - *To display the offer in the mobile app, highlighting the ease of use of Multi-Cover policy.*
- A **web channel** **action**: 
  - *To change the website and direct the prospect to the Multi-Cover section. *
- A **Multi-Cover quote start **and** end **events**:** 
  - *To listen to the interaction of the profile with the Multi Cover quote form.*
- An **external action:**
  - *To let the Call Center team know that this profile hasn't completed the quote and needs to be presented with the offer over the phone.*
- An **Exit Criteria:**
  - *To exit the journey and suppress any communication if they contract a Multi Cover insurance policy at any point of time.*
- A **journey**
  - *To orchestrate the different actions to these customers.*