---
title: Use Case 3: AI-generated Retention journey
slug: admiral-lab/use-case-3-ai-generated-retention-journey
icon: 🟢
docTags: 
createdAt: 2026-08-04T20:58:02.569Z
---

## Customer Problem

Admiral wants to reach out to existing customers prior to their insurance renewal date to help them secure the best price and prevent churn.

**Business Goal**

- Accelerate marketing workflows with CX Coworker and leverage AI to build a retention journey ready to publish 
- Identifying customers due for renewal
- Try different content at pace
- Creating urgency through yearly price increase timeline

## Experience Overview (What will the customer experience?)

You will ask CX Coworker to build an **experience-driven retention journey** combining:

- Audience qualification 
- Decisioning 
- Email 
- Timed reminders via Email 

The customer receives:

1. A first email containing either a chance to win an Amazon voucher, or a price increase-related email
2. A reminder if the customer has not renewed 

## What You Will Build (Technical Outcomes)

By the end of this lab you will have configured:

| **Capability**    | **Outcome**                                                                |
| ----------------- | -------------------------------------------------------------------------- |
| Company Knowledge | Train CX Coworker with Admiral knowledge                                   |
| MCP Servers       | Access the MCP servers                                                     |
| Plugins           | Install the latest plugins available                                       |
| Skills            | Browse and install the skills                                              |
| Prompt            | Write a clear and precise prompt to generate the correct retention journey |