Adobe Target : Next-hit Personalization
4 min
As part of this section we will walk-through a demo of how Adobe Target and the AEP Web SDK powered by Adobe's Edge network can deliver real-time personalizations on a demo site
Prequisites
- Real-Time CDP customer
- Adobe Target customer
- Target must be deployed via AEP Web or Mobile SDK
Configuration
- Create and configure datastream (Tags)
- Enable rendering decisions on page (Tags)
- Merge policy to Active on Edge (RTCDP)
- Configure Target destination (RTCDP)
- Map segments to destination (RTCDP) - same workflow as the Amazon S3 destination
The configuration steps are a one-time set up
Personalization Demo
- Recent Events interest on High Value Opportunities audience mapped to Adobe Target - Hybrid audience that senses a web page visit to the Events page in the last 24 hours and specific B2B audiences
- Experience Targeting activity set up within Adobe Target
- Changes the banner on the home page for visitors qualifying into the above audience