---
title: High Propensity Individual Form Abandoners
slug: aep-3-day-hol/high-propensity-individual-form-abandoners
docTags: 
createdAt: 2024-02-20T22:22:05.168Z
---

## As part of this section we will create an audience of customers who are form abandoners with the following additional characteristics:

1. Visited the we.Healthcare Site and started filling out a form to sign up for coverage but did not finish ***`HOL Form Abandoners Basic`***
2. Have an Account Type of "**Individual**"
3. Have a Propensity for New Policy value of **> 0.7**





1. Click on **Audiences** in the left navigation panel.
2. In the top right corner of the screen, click **Create Audience**. 
3. Select **Build Rule**.
4. Click **Create.**
5. Name your segment - ***`HOL High Propensity Individual Form Abandoners (your initials)`***
6. Since the first two conditions are the same as the previous segment, we will re-use the existing one to build our new segment.
7. Select **Audiences** on the left pane within the segment UI.
8. Expand **Experience Platform** to expose all currently existing audiences.
9. Search for the Audience you created in the previous exercise. ***(you can search for your initials)***
10. Drag to the main central audience canvas.
11. **Note that it gets dragged into the Attributes section and not the Events section.**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/6zupJ1_YDNb1Sk70Trv3V-20251106-154818.png)

12\. Click on the **expand icon** to convert this view into rules **(optional)**. Click **Convert**

13\. Now we have recreated the logic as in the previous segment without having to re-write it.

14\. Now let's expand on this logic by including additional attributes.

15\. Click on **Attributes** in the left segment pane.

16\. Search for the term "**accountType".**

17\. Drag and drop the "**accountType"** data point into the **Attributes** section of the canvas.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/KzSc81TrG-JTBNZw_kTST-20251106-155139.png)

18\. Set Tier to **Individual** using the drop down options.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8DpQLXp5zR4g_ILomaIuW-20251106-155250.png)

19\. Now search for the next Attribute using the search term "**Propensity".**

20\. Drag and drop **propensityForNewPolicy** below **accountType** to form an AND relation.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/CJp5LFwQLO_Y8b1osfMOF-20251106-155439.png)

21\. Set **Propensity Score** value to **0.7 **using and the logical operator to **greater than or equal to**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/GEYIIdKCAZfJuroWu2qLh-20251106-155545.png)

22\. Set lookback window to **Last 24 Hours **(optional).

23\. Set Evaluation method to **Batch**.

24\. Review logic is as desired.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/F1zaaVVIG6G3sXusNeZNN-20251106-160007.png)

25\. Ensure the Name value is filled in and Click **Publish.**