--- title: Event Program - Webinar slug: aig-marketo-hol/event-program-webinar docTags: createdAt: 2023-11-15T14:16:09.566Z --- ### Create Event Program 1. Navigate to **Marketing Activities** ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image110.png" size="50" isUploading="false" width="1136" height="549" darkWidth="1136" darkHeight="549" showCaption="false"} 2. Right-click on the **Event Program **folder from the navigation tree, select **New Program** ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image31.png" size="50" isUploading="false" width="1196" height="607" darkWidth="1196" darkHeight="607" showCaption="false"} 3. Click **Create** after the following fields have been filled out: - Campaign Folder: `LAB - Event Program Basic` - Program Name: `Event Program Basic - Your Name` - Program Type: `Event` - Channel: `Webinar` - Program Owner: `Patrick` - Program Owner: `Patrick` - Description: Leave blank ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image49.png" size="50" isUploading="false" width="619" height="504" darkWidth="619" darkHeight="504" showCaption="false"} 4. Select the new **Event Program Basic** in your folder 5. Select **New**, then **New Local Asset** 6. Select **Landing Page** 7. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/NsHr0Nf07saGXrgG_b2za_image.png" size="72" width="660" height="484" position="center" showCaption="false"} 8. Click **Create** after the following fields have been filled out: - IG Program: `Event Program Basic` - Name: `Event Program Basic Landing Page` - Page URL: This value will auto-populate - Description: Leave blank - Template: AIG Landing Page Template ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/yPm9uGSYqSi1h4iqOr4c__image.png" size="60" width="681" height="562" position="center" showCaption="false"} 9. Double Click on the **Form** Element 10. Select the **AIG Webinar Program** Form 11. Click **Swap** ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/5udYt3if5IqNRoTIXOm_0_image.png" size="56" width="493" height="461" position="center" showCaption="false"} 12. Using the editing functions on the right side, make any changes you would like in the appearance of the Landing Page. Select **Landing Page Action** then **Approve and Close.** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/HudRIjwpGx_R0rcczyJk7_image.png) ### Create Nested Smart Campaign 1. Select **Event Program Basic** in your folder 2. Select **New,** select **New Smart Campaign** ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image67.png" size="50" isUploading="false" width="1251" height="543" darkWidth="1251" darkHeight="543" showCaption="false"} 3. Click **Create** after the following fields have been filled out: - Program: `Event Program Basic` - Name: `Event Program Webinar - Your Name` - Description: Leave blank ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image37.png" size="50" isUploading="false" width="1165" height="598" darkWidth="1165" darkHeight="598" showCaption="false"} 4. Select the **Smart List** tab 5. Type `form` in the search filter and drag out the **Fills Out Form** filter with the following criteria: - Form Name is **AIG Program Webinar Form** ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/L-TFl0m-iuW61cCXJ1r9b_image.png) 6. Select the **Flow** tab 7. Type `Change Program Status` in the search bar and drag out the **Change Program Status** filter with the following criteria: - Program: **Event Program Basic** - New Status: **Webinar > Registered** ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image55.png" size="50" isUploading="false" width="1224" height="521" darkWidth="1224" darkHeight="521" showCaption="false"} 8. Select the **Schedule** tab 9. Click the **Activate** button ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image80.png" size="50" isUploading="false" width="1213" height="558" darkWidth="1213" darkHeight="558" showCaption="false"} **Creating the Invitation Email** 1. Right Click on your Webinar Program and select "**New Local Asset**": 2. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/3n_PZHbOwvEAguVqpDCOC_image.png" size="70" width="534" height="582" position="center" showCaption="false"} 3. Select **Email (New Email Designer)** 4. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/OTKQyct0oQpSXyd4i_fBu_image.png) 5. In the Create New Email window, give your email a name and a subject line and then click "**CREATE**": 6. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/W9X_ymt_9XZHpjhhu7AaI_image.png" size="64" width="518" height="368" position="center" showCaption="false"} 7. Click on "**Edit Email Content**": 8. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/kR81Sag2uLo-sO7PF82sM_image.png" size="50" width="372" height="484" position="center" showCaption="false"} 9. To save time, use the "AIG - Email Template Sample": 10. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/TfhupbDxqXP0I0x4AOECi_image.png" size="66" width="493" height="240" position="center" showCaption="false"} 11. Click on "**Use this Template**", when prompted: 12. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/OIyU23hHCdXIaszepTbAX_image.png) 13. Click **Save and Close**. 14. Click on the Landing Page you created and copy the Landing Page hyperlink: 15. ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/YDTuqfpH1tw1DBXRVUFDx_image.png) 16. Return to your Invitation to Webinar email. 17. On the button link URL, paste in the address of your Landing Page: 18. ::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/YDYKpgXWRy6wzwhhqPUgT_image.png" size="46" width="345" height="582" position="center" showCaption="false"} 19. Click "**Save and Close**" on your email. 20. End of Lab.