---
title: Welcome
slug: ajo-elc
docTags: 
createdAt: 2025-08-22T01:26:38.674Z
---

Welcome to the Adobe Journey Optimizer (AJO) Hands on Lab! We have carefully curated some exercises to introduce you to the platform, address your questions and highlight it's ease-of-use and differentiators.

# Demo Data

:::hint{type="warning"}
The HOL environment is a shared test environment with fictitional, generated dummy data for demonstration purposes only. 
:::

# Exercises

There are 3 exercises you will complete today.

| **Exercise**                                                         | **Description**                                                                  |
| -------------------------------------------------------------------- | -------------------------------------------------------------------------------- |
| [Lab 1 - Unified Profile & Audiences](docId\:ekb-nxe70J6f-4MEi2cri)  | Understand how your customer data is brought together to form a unified profile. |
| ****[Lab 2 - Content and Journeys](docId:-QRBwcdh3F6iUKmZf6H7o)      | Learn how to manage content and configure customer journeys                      |
| ****[Lab 3 - Web InApp Message](docId\:MXmInYRSV8Na8SYc-i-_t)        | Learn how to add a personalized popup to the website.                            |