---
title: Orchestrated Campaigns
slug: ajo-oc-lab-april26
docTags: 
createdAt: 2026-01-15T16:47:39.676Z
---

Agenda:

| **AJO Orchestrated Campaigns – Hands-on Lab Agenda**                        |                                                                                                                                                                                                                                                                                                                                                                         |
| --------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Intros, User Access and Lab Overview \| 20 min**                          |                                                                                                                                                                                                                                                                                                                                                                         |
| Intro & login                                                               | Adobe team introduction. Participants to log in to demo environment and confirm access                                                                                                                                                                                                                                                                                  |
| Lab use case                                                                | Adobe provides an industry-centric marketing use case to outline common challenges & opportunities and how Adobe Journey Optimizer Orchestrated Campaigns will solve and/or improve brand objectives                                                                                                                                                                    |
| **Understand Core Capabilities \| 30 min**                                  |                                                                                                                                                                                                                                                                                                                                                                         |
| On-demand audiences                                                         | - Query audiences in real-time to build campaign workflows and leverage them across email, SMS, push, and DM.                                                                                                                                                                                                                                                           |
| Multi-entity segmentation & sending                                         | - Go beyond person-based campaigns—use entities like product catalogs, store locations, or service data to target with precision.<br />- Support multi-level sending, where one message is sent per Profile and per associated secondary entity.                                                                                                                        |
| Pre-send visibility & precision                                             | - Get exact segmentation counts and full campaign scope before launch, ensuring accuracy and confidence.                                                                                                                                                                                                                                                                |
| Multi-step campaign workflows                                               | - Design multi-steps campaigns from daily messages to complex campaigns like seasonal promotions or major product launches.                                                                                                                                                                                                                                             |
| **Learn How to Build \| 130 min**                                           |                                                                                                                                                                                                                                                                                                                                                                         |
| Relational data model                                                       | - How to create a relational XDM schema and relate to different entities                                                                                                                                                                                                                                                                                                |
| Data ingestion                                                              | - How to ingest information into different relational XDM datasets                                                                                                                                                                                                                                                                                                      |
| Activation workflows                                                        | - How to query from a secondary entity (Like, bookings, purchases, products) to formulate a person-based campaign<br />- How to query from a primary entity like a recipient and enrich their activation delivery with information from secondary entities.<br />- Learn some of the most used orchestration workflow nodes (Like build audience, splits, forks, joins) |
| ***TOTAL HoL TIME: 3 hours, 10-15 min breaks included throughout session*** |                                                                                                                                                                                                                                                                                                                                                                         |