---
title: Channel Activities Personalization
slug: ajo-orchestrated-campaigns-lab-feb25/channel-activities-personalization
docTags: 
createdAt: 2025-10-15T23:55:07.213Z
---

Personalization in Orchestrated campaigns works similarly to other **Journey Optimizer** campaigns or journeys, but with a few key differences specific to the orchestrated canvas.

When you access the personalization editor from an Orchestrated campaign, two main folders contain attributes available for personalization detailed below.

- **Profile attributes**This folder includes all profile-related data from Adobe Experience Platform. These are standard attributes such as name, email address, location, or any other traits captured in the user profile.
- **Target attributes** (specific to Orchestrated campaigns)This folder is unique to Orchestrated campaigns. It contains attributes calculated directly within the campaign canvas. It contains two subfolders:
  - **\<Targeting dimension>** (e.g., “Recipients”, “Purchases”): Contains all attributes related to the dimension targeted by your campaign.
  - **Enrichment**: Includes data added via **Enrichment** activities in your canvas. This allows you to personalize messages based on external datasets or additional logic incorporated during orchestration. Learn how to use an Enrichment activity

![](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/campaigns/orchestrated-campaigns/design-campaigns/media_169b2f44cb0b5184fff4629e4a8b3fae4a2551d65.png?width=2000\&format=webply\&optimize=medium)

## Adding Content and Personalization

### High Propensity

- Select the Email Configuration
- Click Edit Content
- On the subject line, click on the personalization icon
- Click on Target Attributes, then select on **recipients > firstName**
- Then paste this "***, Free Shipping!***", click save
- Chose any template from the library if you like.&#x20;
- Exit to the Canvas

### Low Propensity

- Select the Email Configuration
- Click Edit Content
- On the subject line, click on the personalization icon
- Click on Target Attributes, then select on **recipients > firstName**
- Then paste this "***, 25% Discount!***", click save
- Chose any template from the library if you like.&#x20;
- Exit to the Canvas

**Congratulations you completed this lab!**