---
title: Email Designer
slug: alterra-ajoco-hol/email-designer
docTags: 
createdAt: 2024-01-22T15:42:14.371Z
---

This lab will walk through the steps to create an Email in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

## Create a New Message Template

1. Navigate to Content Templates
2. Click "Create" to create a new Email template

## Define a Subject Line

1. Enter a Subject Line. 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image210.png" size="50" isUploading="false" width="1170" height="814" darkWidth="1170" darkHeight="814" showCaption="false"}
2. Click on the Personalization icon to add personalized data available for customer record. 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at11.11.48AM.png" size="50" isUploading="false" width="852" height="140" darkWidth="852" darkHeight="140" showCaption="false"}
3. To add personalization, place your cursor where you want the personation added. Search for first name by searching for "first" and clicking the plus sign. Click Save.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at11.16.28AM.png" size="50" isUploading="false" width="2208" height="1010" darkWidth="2208" darkHeight="1010" showCaption="false"}

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at11.17.26AM.png" size="50" isUploading="false" width="1076" height="328" darkWidth="1076" darkHeight="328" showCaption="false"}

## Design Email

1. Click Email Designer

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image287.png" size="50" isUploading="false" width="1170" height="814" darkWidth="1170" darkHeight="814" showCaption="false"}
2. Select “Design from Scratch”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image222.png" size="50" isUploading="false" width="1413" height="757" darkWidth="1413" darkHeight="757" showCaption="false"}
3. Click on the 1:1 Column. Drag it 5 times onto the Canvas. Click Save

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image277.png" size="50" isUploading="false" width="1414" height="966" darkWidth="1414" darkHeight="966" showCaption="false"}
4. Select Content Components

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image188.png" size="50" isUploading="false" width="1414" height="966" darkWidth="1414" darkHeight="966" showCaption="false"}
5. Add an Image Component in the first Component 
6. Add a Divider in the Second Component 
7. Add an Image in the Third Component 
8. Add an Offer Decision in the Fourth Component
9. Add Social in the Fifth Component

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at12.01.04PM.png" size="50" isUploading="false" width="2246" height="1074" darkWidth="2246" darkHeight="1074" showCaption="false"}
10. Select Browse to select an image. Choose US Bank logo available in the HOL7 folder in Asset Essentials

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at12.15.45PM.png" size="50" isUploading="false" width="2670" height="1148" darkWidth="2670" darkHeight="1148" showCaption="false"}
11. Add a hero image to the email message.
12. Click on the Offer Decision component. Then choose Email-Image as Placement type

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at12.19.35PM.png" size="50" isUploading="false" width="2672" height="588" darkWidth="2672" darkHeight="588" showCaption="false"}
13. Choose the desired offer from the Offers Library. Click Add.

    ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at12.19.46PM.png" size="50" isUploading="false" width="2668" height="518" darkWidth="2668" darkHeight="518" showCaption="false"}
14. Click Save to save the message and then exit out of the Designer.