---
title: Orchestration
slug: alterra-ajoco-hol/orchestration
docTags: 
createdAt: 2025-10-15T23:23:19.127Z
---

During the course of this lab, we will create a orchestrated flow. The goal for this campaign will be to target individual bookings and individual recipients that get enriched by bookings.

![](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/campaigns/orchestrated-campaigns/launch/media_17b6c087d40d87833415d07c29da4ef1eeecf5bb3.png?width=2000\&format=webply\&optimize=medium)

- Under Journey Management, click **Campaigns**
- Click **Create** campaign
- Select Orchestration - Marketing, and click **confirm**
- Type campaign name **AJOCOLAB-U#**, click **Save**