---
title: High Credit Score Abandoners
slug: amex-aep-hol/high-credit-score-abandoners
docTags: 
createdAt: 2024-02-20T22:22:05.168Z
---

## As part of this section we will create a high value subset audience who have good credit and abandoned their applications:

1. Abandoned a loan application 

                              AND 

    2\. Have a Credit score value of **> 700**



1. Click on **Audiences** in the left navigation panel.
2. In the top right corner of the screen, click **Create Audience**. 
3. Select **Build Rule**.
4. Click **Create.**
5. Name your segment - ***`High Credit Score Abandoners - (your initials`***
6. Since the first condition is the same as the previous segment, we will re-use the existing one to build our new segment.
7. Select **Audiences** on the left pane within the segment UI.
8. Expand **Experience Platform** to expose all currently existing audiences.
9. Search for the Audience you created in the previous exercise. ***(you can search for your initials)***

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/nYJiKOPbYq6sVoIXabTjZ_screen-shot-2024-06-24-at-50523-pm.png)

1. Drag to the main central audience canvas.
2. **Note that it gets dragged into the Attributes section and not the Events section.**
3. Click on the **expand icon** to convert this view into rules. Click **Convert**

13\. Now we have recreated the logic as in the previous segment without having to re-write it.

14\. Now let's expand on this logic by including the credit score attribute.

15\. Click on **Attributes** in the left segment pane.

16\. Search for the term "**Credit".**

17\. Drag and drop the **Combined Credit Score** data point into the **Attributes** section of the canvas.

18. Set Score value to **700 **using and the logical operator to **greater than or equal to**.

22\. Set a lookback window.

24\. Review logic is as desired.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/oPWzfp8hPw9f7O-_MYWVM_screen-shot-2024-06-24-at-50925-pm.png)

25\. Click **Save and Close.**