---
title: Brand, Personas, Products
slug: amex/brand-personas-products
docTags: 
createdAt: 2026-05-11T19:23:01.482Z
---

## Brand Details

Brands in GenStudio for Performance Marketing define the visual identity, tone, and guardrails for content creation.

### Step 1: Navigate to the Brands tab

From the left navigation, select **Brands** to view all available brand profiles.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/x6Lmo2fweT42vB2Uo51x--20260511-181827.png)

### Step 2: Open the Sevoi brand

Click **Sevoi** to review brand-specific information.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/wbL7kLhQSQqoIJoQOQHqq-20260511-182000.png)

### Step 3: Review brand attributes

Scroll through the Brand Overview to understand:

- Brand voice and tone
- Visual guidelines
- Approved messaging themes

These details ensure that all campaign content remains consistent and compliant.

## Persona Details

Personas define who you are speaking to and influence messaging, imagery, and channel strategy.

### Step 1: Open the Personas tab

From the "More" menu, select the **Personas** tab.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xVi5yPmTvugSjYmeHqjI6-20260511-182146.png)

### Step 2: Review available personas

Click on "Sevoi: Expedition Enthusiasts" to note:

- Demographic and behavioral traits
- Motivations and pain points
- Messaging considerations

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xrifijrkbTYHVven2AppC-20260511-182324.png)

Understanding personas helps ensure campaign messaging resonates with the intended audience.

## Product Details

Products represent the offerings being promoted in campaigns and content.

### Step 1: Navigate to the Products tab

From the "More" menu, select **Products**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/owevr-kT3xSD6MqGhA5q0-20260511-182718.png)

### Step 2: Review product information

Open "Sevoi: Venture Beyond" product to see:

- Product descriptions
- Key value propositions
- Supporting attributes

These product details, along with the Brand, and the Personas defined are used to inform campaign messaging and content creation.

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