---
title: Campaigns
slug: amex/campaigns
docTags: 
createdAt: 2026-05-11T19:17:19.543Z
---

## Campaigns Details

Campaigns organize marketing initiatives and connect brands, personas, products, and content. 

### Step 1: Open Campaigns

From the main navigation, select **Campaigns **to view all active and planned campaigns.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ZR-DHIKwdBap7ndwjR-1L-20260511-183442.png)

Click on the **Calendar** view for another way to review campaigns and timelines.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Gmeh-mh6OCUuH3Wit76fS-20260511-191523.png)



### Step 2: Select the “Escape Beyond Ordinary” campaign

Click **Sevoi – Escape Beyond Ordinary** to open the campaign details.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/WlQhyyfW5R9PnLnvG89XJ-20260511-191425.png)

### Step 3: Review the Overview tab

Scroll through the Overview tab to review:

- Campaign Desciption and Objectives
- Timeline and status
- Associated Products and Personas 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/PiIQCUDupxk3-af70IJOU-20260403-162200.png)

### Step 4: Review campaign-specific content

Select the **Content** tab within the campaign to see all approved assets associated with this campaign.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/n-SyY5fHNUQgH27p6mKHR-20260403-162250.png)

Here, you can:

- View which assets are approved and ready for use
- Understand how content supports this specific campaign
- Confirm that the right assets are aligned to the campaign strategy

This view focuses on **content in the context of a single campaign**.

### Step 5: Transition to the full Content workspace

To manage content across campaigns, channels, and use cases, navigate to the global **Content** section from the main navigation.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/wQETC6YHdqWL64Lj1X0yA-20260511-191649.png)

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