---
title: Conversions
slug: amm-july-hol/conversions
docTags: 
createdAt: 2023-12-20T15:09:25.977Z
---

Conversion events are business objectives that identify the impact of marketing activities. Examples: e-commerce orders, in-store purchases, website visits, and so forth.

You define marketing conversions for attribution analysis.

### Conversions

- Navigate to **Harmonized datasets** then select **Conversions ** in the Mix Modeler UI.
- Click on **Add a conversion**.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/u10Rpz6mH3CXR9ej11dJy_image.png)

- For your first conversion, let's configure an all orders conversion metric. Configure the conversion as following:

Conversion name = All Orders + {Initials}

Conversion category = Event Type is All Orders

Conversion metric for analysis volume = Orders

Revenue Field = Total Revenue

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/JS1JUrPrxIACzo0I6b2Gs_image.png)

- Click **Create**.
- For your next conversion, let's configure an in store conversion metric. Configure the conversion as following:

Conversion name = In-Store Orders + {Initials}

Conversion category = Conversion types is Store

Conversion metric for analysis volume = Orders

Revenue Field = Total Revenue

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/8mqnlslq5AUIMXg2rJK9e_image.png)

- Click **Create**.

**Congratulations!** You have completed the Conversion exercise.