---
title: Workshop Content
slug: amm-q1-2026-mc-hol/workshop-content
docTags: 
createdAt: 2023-11-15T14:46:41.704Z
---

### Executive Summary

The Adobe Technical Validation Team delivered a Adobe Mix Modeler Hands-on Lab on 2/13/26. The audience consisted of individuals from IT, marketing and data teams who participated in the HOL with presentations and exercises about data ingestion, schemas, datasets, harmonized data, creating a model, and creating a Plan. 

### Agenda

- Data Schemas
- Datasets
- Data Sources
- Data Ingestion
- Harmonized Data
  - Fields
  - Dataset Rules
  - Marketing Touchpoints
  - Conversions
- Measurement
  - Overview Dashboard
- Create a Model
- Create a Plan
- Plan Comparison
- Performance to Plan

### Presentations

::File{src="https://api.archbee.com/api/presign/1Jp0iolWv35Z_mkI7oUiT/zwjtFnxbdFp1ge1Is25Wo-20260217-192853.pdf" label="AMM Workshop - Feb 2026.pdf"}

### Recording

::embed[]{url="https://vimeo.com/1165773394?share=copy&fl=sv&fe=ci"}

### Follow Ups

What is the use case for the spend share for data that we are bringing in?

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For **Spend share** in a mode;:
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Spend share will use historical marketing investment ratios to inform the model when marketing data is sparse, if you have activated **Allow spend share**. This setting is recommended, especially in the following scenarios:
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A channel doesn’t have enough observations (for example, low frequency of spend, impressions or clicks).
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You are modeling spiky but regular, and potentially high-spend media (like TV for some brands), where data may be sparse.
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