---
title: Workshop Content
slug: amm-sept-2024/workshop-content
docTags: 
createdAt: 2023-11-15T14:46:41.704Z
---

### Executive Summary



### Agenda

- Harmonized Data
  - Fields
  - Dataset Rules
  - Marketing Touchpoints
  - Conversions
- Create a Model
- Create a Plan
- Schemas
- Data Ingestion and Datasets

### Presentations

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### Recordings

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::embed[]{url="https://player.vimeo.com/video/1009306270"}

### Survey

Provide feedback about your Hands-on Lab experience by completing the SURVEY. 

[https://forms.office.com/r/90XknMymLr](https://forms.office.com/r/90XknMymLr)

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