---
title: 1.5 Advanced Segmentation
slug: anz-data-bootcamp/15-advanced-segmentation
docTags: 
createdAt: 2024-01-24T06:46:26.693Z
---

The way that you created a segment in Module 1.3 is only one of the ways to create audiences. Now you will be walked through an example audience that was created using  **Audience Composition**, a feature that provides a workspace to build and edit audiences. 

First, click **Audiences** on the left hand side, and navigate to the **Compositions** tab. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/rBJv3QP7VMQIT42Snrt0X_screen-shot-2024-02-08-at-115941-am.png)

You will see that there is already an audience there for you to inspect, called "**Audience Composition- Interest in Real-Time CDP". **Click on this audience. 

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![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Iw25YCppb9DDRlFasfDLY_screen-shot-2024-02-08-at-120321-pm.png)

You can now see there are a number of actions that have been taken within this workspace, for illustrative purposes. 



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/pAhtlafCulbFKD9gw5ziR_screen-shot-2024-02-08-at-120957-pm.png)

First, We started with our **"Interest in Real-Time CDP" **audience. Click on the box- "Bootcamp Audience" to see the details. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/VPTrS7q4wPUptxKHS732Y_screen-shot-2024-02-08-at-121503-pm.png)

We then selected the **Exclude** block, which allows you to exclude specified sub-audiences or attributes from your new larger audience. We chose to** exclude** an audience of those people who had called the call centre to complain (**"Call Topic- Complaint"**), with the rationale that we don't want to be communicating with these people right now. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/QKkJ_Lo2AYm6Ahq8BV7UC_screen-shot-2024-02-08-at-121631-pm.png)

Next, we used the **Split** block type which allows you to split your new audience into various sub-audiences. You can either split this audience based on percentage or by an attribute. Our audience was **split** in half, in order to create two sub audiences to send them and test different communications or creatives when activated. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/WgTC2ViWI83kSTCqwFAbM_screen-shot-2024-02-08-at-123539-pm.png)

These two final audiences were created and saved, and can therefore be seen in the list of audiences available to you. 



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/sZcAbnJVcFhGpanLmXS3T_screen-shot-2024-02-08-at-123809-pm.png)

You have now finished Module One.