3. Digital x Physical
Learning Objectives
- Understand how the customer profile can be leveraged across both digital and physical channels.
- Understand how Offer Decisioning application service can be used to impact real-life customer journeys.
Prerequisites
This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you're a participant in one of the workshops and need your access credentials, please contact your Adobe representative who will provide you with the required information.
Exercises
3.1 Personalisation in the call centre3.2 Personalisation in the call centre
In this exercise, you'll see how a call centre experience can be optimised based on the intelligence of Adobe Experience Platform.
3.2 Offer Decisioning 1013.3 Offer Decisioning 101
In this exercise you'll get a better understanding of all the different concepts of Offer Decisioning, and how to access Offer Decisioning in Adobe Journey Optimizer.
3.3 Configure your offers and decision3.4 Configure your offers and decision
In this exercise you'll configure your own personalised offers and your own decision, which will then be published.
3.4 Use your decision in an email3.5 Use your decision in an email
In this exercise you'll use your decision in an email.