---
title: 3. Digital x Physical
slug: anz-data-bootcamp/3-digital-x-physical
docTags: 
createdAt: 2023-12-15T15:34:53.463Z
---

## Learning Objectives

- Understand how the customer profile can be leveraged across both digital and physical channels.
- Understand how Offer Decisioning application service can be used to impact real-life customer journeys.

## Prerequisites

- Access to Adobe Journey Optimizer: [https://experience.adobe.com/journey-optimizer/home](https://experience.adobe.com/journey-optimizer/home)
- Access to Adobe Experience Platform: [https://experience.adobe.com/platform](https://experience.adobe.com/platform)
- Access to the demo website: [https://dsn.adobe.com/web/gillies-8WFS/home](https://dsn.adobe.com/web/gillies-8WFS/home)
- Access to the CX app: [https://dsn.adobe.com/cx2/gillies-OVNT](https://dsn.adobe.com/cx2/gillies-OVNT)

:::hint{type="warning"}
This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you're a participant in one of the workshops and need your access credentials, please contact your Adobe representative who will provide you with the required information.
:::

## Exercises

[3.1 Personalisation in the call centre](docId:7nUDTYeLXk74IYmUGuASL)

In this exercise, you'll see how a call centre experience can be optimised based on the intelligence of Adobe Experience Platform.

[3.2 Offer Decisioning 101](docId\:z5SUDiIuGjM6vH1ti1u_c)

In this exercise you'll get a better understanding of all the different concepts of Offer Decisioning, and how to access Offer Decisioning in Adobe Journey Optimizer.

[3.3 Configure your offers and decision](docId\:xWb3flVADrAHiT8zkcyos)

In this exercise you'll configure your own personalised offers and your own decision, which will then be published.

[3.4 Use your decision in an email](docId\:OZTiCMw5hVPHqFkpvbysD)

In this exercise you'll use your decision in an email.