---
title: 3.3 Let's create some real Offers!
slug: anz-data-bootcamp/33-lets-create-some-real-offers
docTags: 
createdAt: 2023-12-15T15:34:53.463Z
---

# Exercise: 

In this exercise, lets create an offer to drive mobile app download & usage. For reference, some offers (Winback Offer & Promotional) are already created in the platform for retention and sales. 

Go to Adobe Journey Optimizer using the 9 dotted buttons on top right of your platform interface. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Z1vkSiCfEHXyxbh0scB9R_image.png)

As shown in the previous exercise 3.3 there are 3 steps to creating a offer decision. 

## Step 1: Create Components 

For the purpose of this exercise, Placements (Component) are already created for different channels that we'll use when creating offers. 

Go to Decision Management -> Components -> Placements to view the different placements. 

## Step 2: Create offer

Go to Decision Management -> Offers -> Offers -> Click Create Offer -> Select Personalised Offer -> Next 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ghs_OddO4pgDehXUyU3MO_image.png)

**Enter the details. **

1. Name the offer as `<lastname>_Download our Mobile App`
2. Enter start as `today `and end date as `29th Feb 2024`.&#x20;
3. Collection Qualifier - type & select `bootcamp `
4. Click Next&#x20;

**Add representation**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/d4AQF1SQJV8o-df0w6qtc_image.png)

1. Select channel as `Email `and Placement as` Email - Image`&#x20;
2. Click Browse to select the image - This opens up the Assets - Select the ANZ bootcamp folder and select the image  `download our mobile app`&#x20;
   *Note that Assets Essential is included in the Adobe Journey Optimizer (with certain restriction on number of users)&#x20;*
3. \[Optional] You can add offers for other representations/channels - like Mobile JSON, Non Digital platforms etc.&#x20;
4. Click Next

**Add Contraints**&#x20;

1. In Offer Eligibility, select `Visitors who fall into one or multiple audiences  `
2. Select the audience (this audience was pre created for the purpose of this exercise) - `Non Mobile App Users`
3. Assign priority as 15&#x20;
4. Capping as 3 per profile per week across all placement&#x20;
5. Review & Finish and then approve&#x20;

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/ekhPk4JTX3qNuLgbrgCpG_image.png)

## Step 3: Create Decisions&#x20;

For the purpose of this exercise, a decision is already created. You can view the decision under Offers -> Decisions section. Click on `Bootcamp offer decision`

Withing Decision Scope placement - Email Image - Click on the offer collection to view all the offers including the new one that you've just created.

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/gqeiceOMYmzFKTSGzFV-v_image.png)

# Exercise Complete Checklist&#x20;

- [ ] Created the Drive Mobile App download offer - `<lastname>_Download our Mobile App`&#x20;
- [ ] Was able to view the created offer in the decision scope (Step 3)&#x20;