---
title: Collaborate with Partners
slug: anz-ucx-2025/collaborate-with-partners
docTags: 
createdAt: 2025-08-20T01:06:17.697Z
---

**Objective:** Extend audience reach and improve campaign performance through secure, privacy-preserving partnerships.  

In a competitive landscape where a new market disruptor is gaining traction, brands must look beyond their own data to maintain relevance and scale. **Adobe Experience Platform’s Data Collaboration** capabilities allow organisations to securely collaborate with external partners—such as publishers, retailers, or complementary brands—without exposing raw data or compromising privacy.

**Use Cases Solved:**

- Audience Extension.
- Co-marketing Campaigns.
- Retail Media Networks.
- Publisher Insights for Personalisation
- Privacy-Preserving Data Sharing.

**Hands-On Activities**:

- View an advertiser account
- Explore the Publisher catalog
- Create a Collaboration Project
- View Audience Insights



**Powered by: Real-time CDP Collaboration**