---
title: Custom Event
slug: att-ajo-hol/custom-event
docTags: 
createdAt: 2025-09-10T15:25:43.955Z
---

```json
{
	"header": {
		"msgType": "xdmEntityCreate",
		"msgId": "0cad67fc-9c31-4a04-bb86-ba5503079a41",
		"msgVersion": "1.0",
		"xactionId": "77db58fe-af2c-4459-a52f-6ceb8847e7ad",
		"datasetId": "string - required if you want the data to land in a specific dataset - not mandatory",
		"imsOrgId": "59C7440F5DE147EA0A495EB3@AdobeOrg",
		"schemaRef": {
			"id": "https://ns.adobe.com/adobedemoamericas275/schemas/de41e11b65250f24f851a4b35e229f85750b71cba8cdb7fb",
			"contentType": "application/vnd.adobe.xed-full+json;version=1"
		},
		"source": {
			"name": "Journeys"
		},
		"strictValidation": true
	},
	"body": {
		"xdmMeta": {
			"schemaRef": {
				"id": "https://ns.adobe.com/adobedemoamericas275/schemas/de41e11b65250f24f851a4b35e229f85750b71cba8cdb7fb",
				"contentType": "application/vnd.adobe.xed-full+json;version=1"
			}
		},
		"xdmEntity": {
			"_adobedemoamericas275": {
				"interactionDetails": {
					"core": {
						"churnScore": 10
					}
				},
				"identification": {
					"core": {
						"crmId": "string",
						"ecid": "string",
						"email": "string"
					}
				}
			},
			"_id": "string",
			"_experience": {
				"campaign": {
					"orchestration": {
						"eventID": "026993000ebfb8244a6edb3091bdc43e9a37b3dc9eef3483c259295998d4a45d"
					}
				}
			},
			"eventType": "string",
			"timestamp": "2018-05-29T00:00:00.000Z"
		}
	}
}
```