---
title: High Value Churn Risk Abandoners
slug: att-ajo-hol/high-value-churn-risk-abandoners
docTags: 
createdAt: 2024-02-20T22:22:05.168Z
---

## As part of this section we will create a high value audience of customers who are at risk of churning:



1.Click on **Audiences** in the left navigation panel.

2\. In the top right corner of the screen, click **Create Audience**. 

3\. Select **Build Rule**.

4\. Click **Create.**

5\. Name your segment - ***`High Value Churn Risk - (your initials)`***

::Image[***``***]{src="https://adbecdn.blob.core.windows.net/stor/msimpson/att/segment-name.png" size="50" width="320" height="75" position="center" showCaption="false"}

6\. Search for **Churn Prediction** under attributes and drag the attribute into the canvas.

::Image[]{src="https://adbecdn.blob.core.windows.net/stor/msimpson/att/segment-attribute-search.png" size="50" width="354" height="278" position="center" showCaption="false"}

7\. Update the Churn Prediction operator to **is greater than** and enter a value of** .49**.

::Image[]{src="https://adbecdn.blob.core.windows.net/stor/msimpson/att/segment-operator.png" size="50" width="979" height="224" position="center" showCaption="false"}

8\. Update the evaluation method to **Edge**.

::Image[]{src="https://adbecdn.blob.core.windows.net/stor/msimpson/att/segment-eval-method.png" size="50" width="328" height="324" position="center" showCaption="false"}

9\. Click **Publish**.