---
title: Next Hit Personalization (Target)
slug: att-ajo-hol/next-hit-personalization-target
docTags: 
createdAt: 2023-11-07T23:16:53.337Z
---

**Objective:** In this exercise, we will demonstrate how to leverage Adobe Target and RT-CDP to personalize content in Real Time, using next page personalization  .

**Prerequisites:**

- [Demo Site](https://builder.adobedemo.com/web/arex-TDR6/home)
- Target and Analytics libraries implemented on the site using Web SDK
- Enabled Edge Merge Policies
- Create Edge Segments

**Instructions:**

1\. Navigate to **Audiences** in the left navigation.

2\. Click **Create Audience** on the top right and select **Build Rule**

3\. In the left pane, click **Attributes** under Fields and search for **Churn Prediction** and drag the attribute into the canvas.

4. Change the operator to **is greater than**, and in the text box to the right, type **.49**

5. Enter the segment name **High Churn Risk** followed by your initials. (Ex – **High Churn Risk  MS)** and change the segment evaluation method to **Edge** 

6. Click **Save** in the top right to save the segment.

7. In the left navigation, select **Destinations**.

8. Select the **My destinations** radio button in the Catalog view. Verify you see an (V2) Adobe Target Connection

9. Select **Activate Audiences** and select the **'Target Next Hit'** Account that has already been created for you and click **Next**

1. Find the **High Churn Risk** segment that you just created and click next
2. Click **next on the Mapping screen**, since we will not be sending any fields that are part of our Union Schema and click next
3. **Click Finish** to activate our audience to Adobe Target
4. Navigate to Adobe Target using the 9 dot menu icon
5. Navigate to **Audiences** and notice that our CDP Segment has been pushed to Adobe Target within seconds of activating this audience. 
6. Navigate to Activities and click on the **Demo Next-hit Activity CitiSignal Hero**
7. Click on **Edit Activity,** followed by clicking **Edit Targeting** on the 'Change the Game Experience
8. **Click Replace** **Audience**
9. Point the Activity to read from **High Churn Risk** audience and click **Assign Audience**
10. **Click Save and Close**