---
title: Ranking Formulas
slug: att-ajo-hol/ranking-formulas
docTags: 
createdAt: 2025-09-05T22:20:21.093Z
---

Ranking formulas allow you to define rules that will determine which offer should be presented first for a given placement, rather than taking into account the offers’ priority scores.


Example:
We work with a DMP that sends audience membership of a given user. We must personalize offers based on these memberships. We will use a ranking formula to accomplish this strategy. 

## Creating a Ranking Formula

- Click on Strategy Setup from the Nav menu under "Decisioning"
- Click on Ranking Formulas from the nav panel
- Click Create Formula
- Provide a name: "Prioritize based on External Audience Name - INITIALS"
- Skip AI Model
- Under Criterion 1, click "Click to create a decision item..."
- Click Select Attribute, then click on offerMetadata. 
- Select targetSegment, click save.
- Click on the Magnifying glass button. 
- Click on Context Data > Context > DataStream > Event > Demo System... > Scroll Down to Find the "Marketing" folder and select Campaign Name. Click Save.
- Under Create expression to assign a ranking score click on the Code Icon.
- Select Offer Priority Score, then click on the field that populated and add a equal sign then type 1000. 
- The under Create expression for items that don't meet any of the criteria, click the code icon and select Offer priority Score.
- Finally, Notice that there is an icon that looks like code right under Criteria. Click on it, so you can see the PQL behind the ranking formula. 
- Click Create. 

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-WUNXUQZfT1C8vOlBpsGUg-20250908-151107.png)