Audible Free Trial users with a High Propensity to Convert
2 min
As part of this section we will create an attribute based audience of customers who signed up for a free trial and have a high propensity to convert to a paid plan:
- Signed up for an Audible Free Trial and is likely to convert to a paid plan
- Have an Audible plan that equals "audiblefreetrial"
- Have a Propensity score value of > 0.7
- Click on Audiences in the left navigation panel.
- In the top right corner of the screen, click Create Audience.
- Select Build Rule.
- Click Create.
- Name your segment - Audible Free Trial Users Likely to Convert - (your initials
- Select Audiences on the left pane within the segment UI.
- Expand Experience Platform to expose all currently existing audiences.
- Search for the Audience "Audible Free Trial Users" and drag it to the Canvas
- Click on Attributes in the left segment pane.
- Search for "Propensity"
- Drag the "Propensity Score" below the audience
- Change the "equals" to "greater than or equal to"
- Set the value to ".75"
- Refresh the estimate
- Publish the Audience
