---
title: Audible Free Trial users with a High Propensity to Convert
slug: audible-hol/audible-free-trial-users-with-a-high-propensity-to-convert
docTags: 
createdAt: 2024-10-22T22:40:04.322Z
---

## As part of this section we will create an attribute based audience of customers who signed up for a free trial and have a high propensity to convert to a paid plan:

- Signed up for an Audible Free Trial and is likely to convert to a paid plan



1. Have an Audible plan that equals "**audiblefreetrial**"
2. Have a Propensity score value of **> 0.7**



1. Click on **Audiences** in the left navigation panel.
2. In the top right corner of the screen, click **Create Audience**. 
3. Select **Build Rule**.
4. Click **Create.**
5. Name your segment - ***`Audible Free Trial Users Likely to Convert - (your initials`***
6. Select **Audiences** on the left pane within the segment UI.
7. Expand **Experience Platform** to expose all currently existing audiences.
8. Search for the Audience "**Audible Free Trial Users**" and drag it to the Canvas
9. Click on **Attributes** in the left segment pane.
10. Search for "**Propensity**" 
11. Drag the "**Propensity Score**" below the audience
12. Change the "**equals**" to "**greater than or equal to**" 
13. Set the value to "**.75**"
14. Refresh the estimate
15. Publish the Audience 





![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/u1C5grYX4Xhhd1Pf_BV_I_image.png)