---
title: 7. Create and Publish an Audience from Content Engagement
slug: aug26-cja-b2b-hol/7-create-and-publish-an-audience-from-content-engagement
docTags: 
createdAt: 2026-08-14T20:27:38.678Z
---

TensorRack now wants to turn insight into action. After identifying engaged personas and understanding pipeline behavior, the next step is to activate high-value audiences based on real engagement signals.

In this exercise, you will create an audience of people who are still in the **Discovery stage** and have shown strong early interest in key content types. You will then publish this audience to **Adobe Experience Platform** for activation.

### 7.1 Objectives 

- Identify high-value audiences based on content engagement and sales stage
- Create an audience directly from a visualization
- Publish that audience to Adobe Experience Platform for activation

### 7.2 Exercise: Build and Publish an Audience

### Steps

1. Locate the prebuilt **Venn diagram visualization** in the panel below.
2. Identify the intersection of people who:
   - Are in the **Discovery & Needs Assessment** stage
   - Have engaged with **Case Study** content
   - Have engaged with **Technical Documentation**
3. Right-click directly on the **intersection of the Venn diagram**.
4. Select **Create Audience**.
5. In the audience builder:
   - Provide a name (append your first name and last initial)
   - Optionally add a short description
   - Confirm the segment definition reflects:
     - Content Type = Case Study
     - Content Type = Technical Documentation
     - Sales Stage = Discovery & Needs Assessment
6. Leave the **refresh frequency** set to *One time*.
7. Click **Publish**.

![](https://main--summit-labs--aemsites.aem.live/analytics/l120/media_17557ced54438e00aa44454b1a0292bac3eb87dce.png?width=750\&format=png\&optimize=medium)

![](https://main--summit-labs--aemsites.aem.live/analytics/l120/media_1aec1fdb69c73a257b09665655eda7bca7412a04a.png?width=750\&format=png\&optimize=medium)

- This audience represents people who are **actively researching and engaging with high-value content early in the buying journey**.
- These individuals are strong candidates for targeted follow-up (invites to a conference for example), as they are both **engaged and still in a decision-shaping stage**.
- Publishing this audience to **Adobe Experience Platform** enables activation across channels such as email, paid media, or sales outreach.

### 7.3 Checkpoint / Reflection

You’ve now moved from analysis to action.

Instead of just identifying engaged personas, you’ve created a **targetable audience** based on real behavioral signals and pipeline context.

This is where CJA B2B becomes especially powerful: enabling you to **translate insight into activation** by pushing high-value audiences directly into Adobe Experience Platform for immediate use.