---
title: Create a campaign
slug: avant/create-a-campaign
docTags: 
createdAt: 2024-05-20T06:24:19.708Z
---

Campaign is the easiest way to send communication when it doesn't require multi channel or multi touch journey. For example if you can create a campaign to send your newsletter, or ad-hoc campaign

 

1. Navigate to Campaigns on the left pannel. If you can't see it, click on the 9 dots icon on the top right menu and select "Jounrey Optimizer"


   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/MGAsWBV3sKcezJJ9ovrFU_image.png)


2. Click on “Create Campaign”

3. Let the campaign type to "Scheduled". Select "Email" under Actions and then choose the Email surface "ma1\_hol2\_marketing". This Surface define the branding you will use for this email (from email address, domain for tracking, etc.). Finally, click on create


   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/S2qRXc5PWNr0WQtylAgFp_image.png)


4. Provide a title and description. You can name your campaign "Your name - Credit card campaign" 


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-09-01at10.45.57AM.png" size="50" isUploading="false" showCaption="false"}


5. Under Audience, select the first audience you created in the previous exercice (your name - high propensity - Sydney) and select email as Identity type

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/n9HTGtnyGS9B852Q-sC74_image.png)

6\. Under Actions, click 'Edit Content'

7\. Enter a subject line. you can personalize it by clicking on the profile icon. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/RexcfsTDCuwuo2ebV9PF0_image.png)

8\. Search for "first name". If you have multiple choice, select Profile attribute > Person > full name > First Name. Save

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xaLrYPLthiYhjSGCXKGMj_image.png)

9\. Click on "edit email body"

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/lpRMD51-e39NE18C1jxFe_image.png)

10\. We can reuse existing template to save us some time. For this exercice we will create a new email fro scratch. click on "Design from Scratch" 



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Bvag4Bsk0XBxH-Uan9Fuf_image.png)

11\. First, we have to define the structure of our email. In this example we will use : 

- A first row with logo on the left and link to account on the right
- A second row with Hero image
- A third row with text to propmote our product
- A fourth row with a button to apply
- A fifth row for footer with link to unsubscription page. 

Start by drag and droping a "1:2 column left" from the structures component, then 4 "1:1 column". your email should looks like this : 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/VtJU8SvgUbiZSDgrpy8lm_image.png)

12\. We now need to define which type of content we want to display. 

From the content menu on the left side, drag and drop an **image** component in the first row in the left column, then another one in the second row. 

Drag and drop a **text in the thrid row**

Drag and drop a button in the fourth row

Then finally drag and drop an HTML in the last row

Your email should now looks like that: 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/jfNz_I1mBbqhiO1SFZFRA_image.png)

11\. Now we will include images. For the logo (first row), click on **browse. **Navigate to the **FSI** folder, then select a logo



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/1jB7Zbn2AcKbkZHUaBNSO_image.png)

12\. For the Hero image, select an image of your choice from the same folder

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/4e_Gm4eUwLM11uxcapUGR_image.png)

13\. On the third row, type some text, and on the righ pannel select style, change the font size and the padding

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/PUCdW80fz3H7sS6nR8KVb_image.png)

14\. Select the fourth row (button), and on the right pannel change the label and url with a link of your choice

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/eee-_6Pu-v8S-xf93ciQ0_image.png)

15\. For the footer, we will use a predefined fragment. Select yourhtml block and click on the "source" button

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/b-mwaclM3Im2gWG_vXbzb_image.png)

Navigate to fragment, 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_6zxBt6OtTFtUShcmXLwJ_image.png)

16\. Optional : We can try to use different images or text for different segment. Select the hero image, and click on "enable conditonal content" that will create variation for this block.



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/iUSIQ2HvEPaeYPClPo9h3_image.png)

Select Variant-1 on the left pannel, then change the image. Select any image of your choice. 

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/KL632spCypA80P6zVL2PO_image.png)

We will not change the condition to display this image only for people male customer. Click on the "select condition" button (just right of variant-1)

Click on **create new condition**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/vSkpjzO2Oyi7rPvT1dMmR_image.png)

Search for age, drag and drop it the the middle pannel, then enter condition "less than 35". Save



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/3JRHkOmzWdct9txMkojzd_image.png)

17\. Our Email is now ready. Save it, and click on the top left arrow to come back to your campaign.  

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/FIDBB0sWRqvYIPd4GSpb4_image.png)

Our campaign s now ready. We can review and activate if we want to send it. 

End of Lab