---
title: Journey Orchestration
slug: bangkok25/journey-orchestration
docTags: 
createdAt: 2023-12-19T04:04:58.557Z
---

In this module, we will do a deep dive into Adobe Profile Orchestration and the event processing capabilities of Adobe Experience Platform.

## Learning objectives

- Learn how to use events and audiences for marketing
- Learn how to create a custom journey

## Access

Click on the solution switcher to access Journey Optimizer



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/zTa2XK9H3vgzI08vI-ZUY_image.png)

## About Profile Orchestration

For customer centric brands, Profile Orchestration is an agile and scalable application built natively on the Adobe Experience Platform for orchestrating and delivering personalized, connected customer journeys across any system true API and connectors.​

This is particulary usefull when you want to send real time communication, and inform other system like CRM of a specific event happening in CDP