---
title: Event Program - Basic
slug: barclays-hol/event-program-basic
docTags: 
createdAt: 2023-11-15T14:16:09.566Z
---

### Create Event Program

1. Navigate to **Marketing Activities**

![](https://1179733798-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7UEvePE2ENd0avEasXwo%2Fuploads%2FJaCh1wEWl17w67JCcRWb%2FCleanShot%202023-11-07%20at%2012.09.37.png?alt=media\&token=64f939c5-871c-42dd-ba59-6fce474c4f1b)

2\. Go to your respective folder under **Hands-on Lab Attendee**

Right-click and select **New Program**

![](https://1179733798-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7UEvePE2ENd0avEasXwo%2Fuploads%2FV2S3maE6gykyoPsaTJDL%2FCleanShot%202023-11-09%20at%2010.28.21%402x.png?alt=media\&token=92fcd554-d566-4b88-af92-d3c7e41822ff)

3. Name the new program “`Event Program Basic` - ##” (<u>**Note**</u>: replace ## with your attendee number e.g. “01”), Program type as **Event** and click **Create&#x20;**&#x61;fter the following fields have been filled out:

:::Paragraph{listStyleType="disc" indent="2"}
Campaign Folder: `Attendee - ##`
:::

:::Paragraph{listStyleType="disc" listStart="2" indent="2"}
Folder Name: `Event Program Basic -##`
:::

:::Paragraph{listStyleType="disc" listStart="3" indent="2"}
Program Type: `Event`
:::

:::Paragraph{listStyleType="disc" listStart="4" indent="2"}
Channel: `Webinar`
:::

:::Paragraph{listStyleType="disc" listStart="5" indent="2"}
Program Owner: `Patrick`&#x20;
:::

:::Paragraph{listStyleType="disc" listStart="6" indent="2"}
Program Owner: `Patrick`
:::

:::Paragraph{listStyleType="disc" listStart="7" indent="2"}
Description: Leave blank
:::

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/bX0spjix2qo05DMsqFcL6_image.png)

4. Select the **Event Program Basic - ##** you just created in your folder. Select **New**, then **New Local Asset**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/B6bkJHbPW03WtBjj_jJvI_image.png)

5. Select **Landing Page,&#x20;**&#x43;lick **Create** after the following fields have been filled out:
   - Program: `Event Program Basic - ##`
   - Name: `Event Program Basic Landing Page - ##`
   - Page URL: This value will auto-populate
   - Description: Leave blank
   - Template: Event Program Landing Page

     ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image5.png" size="50" isUploading="false" width="1238" height="535" darkWidth="1238" darkHeight="535" showCaption="false"}
6. Double-click on the **Form** Element, select the **Email Unsubscribe Form**, and click **Insert**

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image70.png" size="50" isUploading="false" width="1073" height="522" darkWidth="1073" darkHeight="522" showCaption="false"}
7. Select **Landing Page Action** then **Approve and Close** &#x20;

   ::Image[]{src="https://adbecdn.azureedge.net/labs/archbee/MarketoHandsOnLab/image33.png" size="50" isUploading="false" width="1220" height="573" darkWidth="1220" darkHeight="573" showCaption="false"}

### Create Nested Smart Campaign&#x20;

1. Select **Event Program Basic** in your folder. Select **New,** select **New Smart Campaign**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/JiIstj0d6P0PuqEU_ClKi_image.png)

2. Click **Create** after the following fields have been filled out:
   - Program: `Event Program Basic - ##`
   - Name: `Event Program Basic Smart Campaign - ##`
   - Description: Leave blank

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/BfkOJ6_cv9E9MpmmQqkmM_image.png)

3. Select the smart campaign you just created in your folder, click **Smart List** tab&#x20;
4. Type `form` in the search filter and drag out the **Fills Out Form** filter with the following criteria:
   - Form Name is **Email Unsubscribe Form**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/T9992tP7oqTA2gohcu-y__image.png)

5. Select the **Flow** tab. Type `Change Program Status` in the search bar and drag out the **Change Program Status** filter with the following criteria:&#x20;
   - Program: **Event Program Basic** **- ##**
   - New Status: **Webinar > Registered**

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xsJwgvDZRZm9sazixL_hE_image.png)

6. Select the **Schedule** tab, click the **Activate** button

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/KUIsirDxnQB3nIR0_pZlD_image.png)