---
title: Adobe Target : Next-hit Personalization
slug: base-aep-b2b/adobe-target-next-hit-personalization
docTags: 
createdAt: 2025-07-20T19:45:39.671Z
---

As part of this section we will walk-through a demo of how Adobe Target and the AEP Web SDK powered by Adobe's Edge network can deliver real-time personalizations on a demo site

### Prequisites

1. Real-Time CDP customer
2. Adobe Target customer
3. Target must be deployed via AEP Web or Mobile SDK

### Configuration

1. Create and configure datastream (Tags)
2. Enable rendering decisions on page (Tags)
3. Merge policy to Active on Edge (RTCDP)
4. Configure Target destination (RTCDP)
5. Map segments to destination (RTCDP) - ***same workflow as the Amazon S3 destination***

:::hint{type="success"}
The configuration steps are a one-time set up
:::

### Personalization Demo 

1. **Recent Events interest on High Value Opportunities **audience mapped to Adobe Target - Hybrid audience that senses a web page visit to the Events page in the last 24 hours and specific B2B audiences
2. Experience Targeting activity set up within Adobe Target
3. Changes the banner on the home page for visitors qualifying into the above audience