---
title: Campaigns and Experiments
slug: base-aep-b2b/campaigns-and-experiments
docTags: 
createdAt: 2024-01-16T21:23:20.799Z
---

This lab will walk through the steps to create a Campaign in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

1. Navigate to Campaigns 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-31at3.29.28PM.png" size="42" width="259" height="90" position="flex-start" showCaption="false"}
2. Click on “Create Campaign”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-03-18at7.31.55AM.png" size="28" width="138" height="51" position="flex-start" showCaption="false"}
3. Under Properties, leave: Scheduled and click create
4. Provide a name: ***Loyalty Customers Campaign - \{your initials}***
5. Select **Actions** tab and click the button: "Add Action" and select "In-App"
6. Select In-App Message Configuration: "InAppMessaging"

## Add Experiment (A/B Test)

In the same Actions Tab, scroll down...

1. Click the button "Create Experiment". 
2. Add A Treatment
3. Click Auto Scale and click Create

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-6Eatf501j-fyGGH6LJniA-20250714-194320.png)

## Add Content

Scroll up the actions tab...

- Click on Edit Content
- Let's create our first in-App version by clicking on Content Template
- Click on Apply Content Template
- Select Content Template A (InApp)
- Click Confirm. 

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-9sqL96oXxdF0oQm3NOi43-20250714-195320.png)

:::hint{type="info"}
Repeat the above steps but select your Treatment B > In-App Message and select Content Template B (InApp). The idea is to give 2 versions for our experiment. Once done, click on Audience Tab to select our target population. 
:::

## Select your Audience

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-xtyJSS4PJJr_z7vedZGrs-20250714-195941.png)

## Create Schedule

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-B7dbht4UnXkgE7StYnIPx-20250714-200044.png)

:::hint{type="info"}
Click Review to activate once you reach this point. This concludes the lab.
:::