---
title: Configure Experience Events
slug: base-aep-b2b/configure-experience-events
docTags: 
createdAt: 2025-07-15T14:53:28.105Z
---

Events allow you to trigger your journeys unitarily to send messages, in real-time, to the individual flowing into the journey.

![](https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journey-building/media_172040bad69c19ea694bc971bc9b39af21ecd803f.png?width=2000\&format=webply\&optimize=medium)

## Creating a Journey Experience Event

- From the Navigation, click on Configurations under Administrator.
- Click Manage under Events.
- Create Event.
- Name: GeoStoreEnter\_INITIALS
- Select: Unitary
- Event id type: Rule Based
- Schema: Mobile App Events v.1
- Click on the 4 fields selected, and search for Event Type. Select and Add.
- Click on the field Event id Condition.
- Drag and Drop Event Type into the canvas. Check the event type called: "location.entry". Click Save.