---
title: Creating an Offer
slug: base-aep-b2b/creating-an-offer
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

## Create a Personalized Offer

### Create an Offer

1. Click on Offers under Decision Management on the left menu.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image25.png" size="50" isUploading="false" showCaption="false"}
2. Click on Create Offer.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image134.png" size="50" isUploading="false" showCaption="false"}
3. Select Personalized Offer.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image42.png" size="50" isUploading="false" showCaption="false"}

### Define Offer Details

1. For name of Offer, type **“*Summer Coupon Code - \{your initials}*”. **


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image268.png" size="50" isUploading="false" showCaption="false"}
2. Populate the date ranges for Start and End Dates.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image76.png" size="50" isUploading="false" showCaption="false"}
3. Add your collection qualifier by search by your initials.

   ![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Bj1Io9_rjQt9XX1jjuUNw_screenshot-2024-06-18-at-92259-am.png)

### Add Constraints 

1. Set Offer Eligibility. Leave for All Visitors. 
2. Set Capping. 
3. Capping Event: Impression.
4. Select "In Total"
5. Capping Event Count: 1,000,000
6. Reset Capping Daily
7. Every 1 day
8. Apply capping accross all placements and click save.
9. Set Priority: 100.  Do not Set Capping. Click Next.

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-EWjdLb06hgLheayvNgtw1-20250715-144314.png)

### Add Representations

1. Select Email as your channel.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image13.png" size="50" isUploading="false" showCaption="false"}
2. Select the "Email Coupon Ticket" as your placement.
3. ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image185.png" size="50" isUploading="false" showCaption="false"}
4. Select Custom. Then Add. 
5. Copy and paste the following code and then click next:

:::CodeblockTabs
html

```html
<table class="structure__table" align="center" cellpadding="0" cellspacing="0" border="0" width="750"> <tbody> <tr role="presentation"> <th class="colspan1"> <div class="acr-fragment acr-component" data-component-id="html" data-source-uuid="1ce7fafc-1fc4-42a7-aaac-2a93549c9b67" contenteditable="true"> <div class="acr-structure" data-structure-id="n-n-column" data-structure-name="richtext.structure_n_n_column" data-source-uuid="1fb1fdb5-49e1-4f39-9f25-30eafade107d" data-fragmentbuilder-label="Selected"> <table class="structure__table" align="center" cellpadding="0" cellspacing="0" border="0" width="660"> <tbody> <tr role="presentation"> <th class="colspan-n is-empty" data-source-uuid="f477e202-ead1-495d-9cec-bb73ea0a0d57" style="height:auto;width:17%;border-radius:0px;border:none;" data-name="Drag a new component here."></th> <th class="colspan-n" style="height:auto;width:71%;background-color:rgb(255, 255, 255);border:none;border-radius:20px;padding:30px 0px;"> <div class="acr-fragment acr-component" data-component-id="text" style="padding:10px 0px 20px;" data-has-int-mso-hack="true" contenteditable="false"> <!--[if mso]><table cellpadding="0" cellspacing="0" border="0" width="100%"><tr><td style="padding: 10px 0px 20px;" ><![endif]--> <div class="text-container" contenteditable="true"> <p style="text-align:center;"><span style="font-size:32px;font-weight:700;"></span></p> <p style="text-align:center;"><span style="font-size:20px;"><br></span></p> <p style="text-align:center;"><span style="font-size:20px;">Valid until 7/31/2025</span></p> </div> <!--[if mso]></td></tr></table><![endif]--> </div> <!--[if mso]><table cellpadding="0" cellspacing="0" border="0" width="100%"><tr><td style="padding: 0px 40px 0px 20px;" ><![endif]--> <div data-params-shared-vars="{}" style="margin:0px 40px 0px 20px;" data-has-ext-mso-hack="true" data-fragment-ref="ajo:c141d0a9-1a3e-4ab3-9c61-fd88912eb256" contenteditable="false"> <table align="center" cellpadding="0" cellspacing="0" border="0" style="width:100%;table-layout:fixed;"> <tbody> <tr role="presentation"> <th class="colspan1" data-source-uuid="77d21fff-8db5-4f3f-aca3-421f44a1cc1d" style="background-color:rgb(255, 255, 255);padding:0px 0px 0px 25px;"> <div data-params-shared-vars="{}" data-source-uuid="c2237c89-1a65-4af0-89c0-46ff954d4c15" data-fragment-ref="ajo:3f90f698-5e46-49f4-a2e7-f0fe367206c4" contenteditable="false"> <table align="center" cellpadding="0" cellspacing="0" border="0" style="width:100%;table-layout:fixed;"> <tbody> <tr role="presentation"> <th class="colspan-n" data-source-uuid="634ea54e-7466-4636-963d-9b63c1e9ee05" style="background-color:rgb(255, 221, 0);border-radius:20px;border:none;height:auto;background-image:none;width:90%;"> <!-- Promo code text inside the ticket --> <div class="acr-fragment acr-component" data-source-uuid="8730b896-8bcf-4d3a-bbc4-53f6209374f0" data-component-id="text" contenteditable="false"> <div class="text-container" contenteditable="true"> <p style="text-align:center;margin:0;padding:15px 10px;"><span style="font-size:16px;font-weight:600;color:#333;">Here's your promo code:</span></p> <p style="text-align:center;margin:0;padding:0 10px 15px;"><span style="font-size:24px;font-weight:700;color:#000;letter-spacing:2px;">x12Fd</span></p> </div> </div> </th> <th class="colspan-n" data-source-uuid="02583e43-f525-4d8b-901c-2c6ea30d5480" style="background-color:rgb(255, 255, 255);background-image:none;border:none;border-radius:20px;height:auto;width:10%;"> <!--[if mso]></td></tr></table><![endif]--> <!--[if mso]><table cellpadding="0" cellspacing="0" border="0" width="100%"><tr><td style="null" ><![endif]--> <div class="acr-fragment acr-component image-container" style="width:100%;text-align:left;margin:0px 0px 0px -15px;background-color:rgb(255, 255, 255);" data-source-uuid="6e87a892-f43f-4222-b2d6-c42c8e1ff9a3" data-has-ext-mso-hack="true" data-has-int-mso-hack="true" data-component-id="image" contenteditable="false"> <!--[if mso]><table cellpadding="0" cellspacing="0" border="0" width="100%"><tr><td style="text-align: left; background-color: rgb(255, 255, 255);" ><![endif]--> <img src="https://adbecdn.blob.core.windows.net/demos/wu/promo_ticket.png" style="height:120px;width:50px;max-height:120px;max-width:50px;" width="50" height="120"> <!--[if mso]></td></tr></table><![endif]--> </div> <!--[if mso]></td></tr></table><![endif]--> </th> </tr> </tbody> </table> </div> </th> </tr> </tbody> </table> </div> <!--[if mso]></td></tr></table><![endif]--> </th> <th class="colspan-n is-empty" style="height:auto;width:12%;border-radius:0px;border:none;" data-name="Drag a new component here."></th> </tr> </tbody> </table> </div> </div> </th> </tr> </tbody> </table>
```
:::

Review your Offer Details. Click Finish and Save and Approve.

Your offer should look like this:

![](https://api.archbee.com/api/optimize/o6R1-G6_FxMij7HYjp-lr-XxkA-VHfrhV940a-jveMR-20250715-144753.png)

***Navigate to the Collections tab and confirm the offer has been brought in due to the collection qualifier being added.***