---
title: Extra Credit
slug: base-aep-b2b/extra-credit
docTags: 
createdAt: 2025-07-20T19:25:37.189Z
---

**Goal**: Build an audience for a nurture campaign to be run on LinkedIn to target high intent, decision makers on retail accounts who are associated with one or more open opportunities for the AdCore Solution - 

**       High-Intent, Decision Makers on Open Opportunities for AdCore on Retail Accounts **

Such an audience would likely use attributes such as the below

1. <font color="#2166ae">ight Intent**\: Last Engagement Date in Last 1 Month**</font>
2. <font color="#2166ae">**ecision Maker**</font>
3. <font color="#2166ae">Open AdCore Opportunities\: **Closed Flag = False AND Opportunity Name** contains **AdCore**</font>
4. <font color="#2166ae">Account Industry = Retail</font>

:::hint{type="info"}
Hints

1. <font color="#6b7280">You are building a B2B Person based audience</font>
2. <font color="#6b7280">s an </font>
3. <font color="#6b7280">Person Role is an attribute on the Opportunity Person Table</font>
4. <font color="#6b7280"> should be sourced from the Opportunity Table</font>
5. <font color="#6b7280">Account Industry should be sourced from the Account table</font>
:::





















Review High-Intent, Decision Makers on Open Opportunities for AdCore on Retail Accounts audience in your sandbox