---
title: Offers
slug: base-aep-b2b/offers
docTags: 
createdAt: 2024-07-29T22:44:06.880Z
---

Decision management makes personalization easy with a central library of marketing offers and a decision engine that applies rules and constraints to rich, real-time profiles created by Adobe Experience Platform to help you send your customers the right offer at the right time.

## Review Offer Components

1. Placements
2. Collection Qualifiers
3. Rules
4. Ranking

:::BlockQuote
***Note**: Try the AI Assistant feature to explore the above. 
Try prompts such as ****"What are Placements within Offers?"***
:::