---
title: Opportunity Person Audience
slug: base-aep-b2b/opportunity-person-audience
docTags:
createdAt: 2025-07-20T17:27:49.378Z
---
As part of this exercise, we will build an audience that uses Opportunity, Opportunity Person and B2B Person data
**Goal**: Build an audience for a retargeting campaign to target known Influencer personas who have not engaged recently and are associated with one or more open opportunities -
***Stalled Opportunities with Dormant Influencers***
To build such an audience, you would likely use account attributes such as the ones listed below:
1. **** Opportunity Stage **= negotiation (open opportunity)******
2. ******Influencers******
3. **o events/interactions** with your brand across channels **in the last 7 days**
:::hint{type="info"}
Since we are building an audience of "B2B Persons" we should navigate to the above B2B attributes through relationships on the B2B Person Table
- Person -> Opportunity Person -> Opportunity -> Opportunity Stage = Negotiation
- Person -> Opportunity Person -> roleInOpportunity = Influencer
:::
### Building a B2B Person based audience using the RTCDP B2B UI
1. Click on **Audiences **under the** Customer section** in the left navigation panel
2. In the top right corner of the screen, click **Create Audience **and select the** Build Rule Option**
3. Explore the segmentation canvas. What you see in the left panel under Fields are all objects you saw as part of a Person Profile
5. With **Attributes** selected, click and expand the directories to drill down as below
**XDM Individual Profile -> B2B -> Person Key -> Opportunities -> Opportunity Key -> Opportunity -> Opportunity Stage**
6\. Drag that attribute to the central canvas
7\. Set the value for **Opportunity Stage = negotiation**
8\. Now to move on to the the next attribute, drill out of the sub directories by clicking on the **directory icon**
9\. With **Attributes** selected, click and expand the directories to drill down as below
** XDM Individual Profile -> B2B -> Person Key -> Opportunities -> Person Role**
10\. Drag that attribute to the central canvas
11\. Set the value for **Person Role = influencer**
16\. Now to impose the lack of engagement logic, click on the **Events** tab. This will allow you to choose data points tied to behavioral,engagement, transactional events
17\. Search for **eventType **and drag it to the central canvas into the **Events** section
18\. Set the following
1. Change time window operator to **In Last**
2. Set value to** 7 days**
3. Set** EventType operator **to** exists**
4. Change logic to** Exclude**
19\. Validate your audience logic by reviewing the simple english definition at the bottom of the right panel
::Image[]{src="https://api.archbee.com/api/optimize/uIdZrLdy8jwVQ0Cgwe4TO-5D9-b1cYjKfWaVJOmlM6O-20250720-192408.png" size="50" width="696" height="410" position="flex-start" showCaption="false"}
19\. Name your audience - *** Stalled Opportunities with Dormant Influencers + \{your initials}***
15\. Click **Save and Close**