---
title: Lab: Creating an Offer
slug: bjs-content/lab-creating-an-offer
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

## Create a Personalized Offer

### Create an Offer

1. Click on “Offers” from the Left Menu 


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image25.png" size="50" isUploading="false" showCaption="false"}
2. Click on Create Offer


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image134.png" size="50" isUploading="false" showCaption="false"}
3. Select “Personalized Offer”


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image42.png" size="50" isUploading="false" showCaption="false"}

### Define Offer Details

1. For name of Offer, type “Luma Coupon Offer”. 


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image268.png" size="50" isUploading="false" showCaption="false"}
2. Populate the date ranges for Start and End Dates 


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image76.png" size="50" isUploading="false" showCaption="false"}
3. Add tags. – Example: Coupon. Click “Next”


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image253.png" size="50" isUploading="false" showCaption="false"}

### Add Representations

1. Select the Luma Brand Folder. Select *Email* as the Channel.


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image13.png" size="50" isUploading="false" showCaption="false"}
2. Select *Email – Image* as the Placement 


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image185.png" size="50" isUploading="false" showCaption="false"}
3. Click Browse


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image183.png" size="50" isUploading="false" showCaption="false"}
4. Search for "discount-5-banner". Select the 5% Coupon Image. Click Select.

    

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image11.png" size="50" isUploading="false" showCaption="false"}
5. Provide the Destination Link: "[https://builder.adobedemo.com/run/luma”](https://builder.adobedemo.com/run/luma”). Click Next


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image166.png" size="50" isUploading="false" showCaption="false"}

### Add Constraints 

1. Set Offer Eligibility. Select Visitors who fall into one or multiple segments


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image280.png" size="50" isUploading="false" showCaption="false"}
2. Drag on these segments: Silver Loyalty Members, Gold Loyalty Members, Platinum Loyalty Members, and Diamond Loyalty Members. 


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image285.png" size="50" isUploading="false" showCaption="false"}
3. Set the Logic between segments as "Or"

    

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image24.png" size="50" isUploading="false" showCaption="false"}
4. Set Priority: 0. Set Capping: 25. Click Next


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image259.png" size="50" isUploading="false" showCaption="false"}
5. Review your Offer Details. Click Finish and Save and Approve


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image44.png" size="50" isUploading="false" showCaption="false"}

## Create a Fallback Offer

### Create Offer

1. Click Create Offer


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image196.png" size="50" isUploading="false" showCaption="false"}
2. Select Fallback offer. Click Next


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image242.png" size="50" isUploading="false" showCaption="false"}
3. Name offer


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image156.png" size="50" isUploading="false" showCaption="false"}

### Add Representations

1. Select Email for Channel, and Email - Image for Placement. Click Browse


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image254.png" size="50" isUploading="false" showCaption="false"}
2. Search "discount-5", select "luma-offer-discount-5.png". Click Select


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image100.png" size="50" isUploading="false" showCaption="false"}
3. Review offer representation. Click Next


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image12.png" size="50" isUploading="false" showCaption="false"}
4. Review fallback offer. Click Finish


   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image62.png" size="50" isUploading="false" showCaption="false"}