--- title: Validation and Approval slug: bjs-wholesale/validation-and-approval docTags: createdAt: 2025-08-11T18:43:06.340Z --- ### Description After Alex generates personalized social content variations, he can quickly assess brand compliance for each variant through the integrated brand validation tools. A summary of brand validation information for each of Alex's generated social content variants is accessible through the brand guidelines check icon located next to each variant in the draft. The brand guidelines check displays the percentage of compliance with WKND's brand standards, calculated as the number of guidelines that passed validation versus the number of guidelines tested, giving Alex immediate visibility into which content variations meet brand requirements. Once Alex reviews the brand validation results, he can submit compliant content variants to Workfront for formal approval through the integrated workflow. This streamlined validation and approval process ensures that Alex's personalized social content maintains brand consistency while moving efficiently through the WKND marketing team's review process, enabling him to create brand-compliant, personalized campaign content at scale while maintaining the quality standards required for WKND's marketing initiatives. ### Brand Validation Brand Validation in GenStudio for Performance Marketing uses AI-powered checks to automatically ensure all generated campaign content adheres to brand guidelines before publication. The brand score streamlines compliance by flagging potential brand issues, reducing manual reviews and accelerating approval workflows while maintaining brand integrity at scale. :::hint{type="info"} Each variation will have unique edits to make and you can see the details in the right sidebar. See the below example of how to use GenAI to do field-level edits to the variations produced. ::: - Pick a variation and click the brand score to display the **Content check** overlay, and then click the "View and fix issues" button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-37Riyoiyr6Y171igHBs6X-20250814-152657.png" size="74" width="1476" height="754" position="center" darkWidth="800" darkHeight="408" showCaption="false"} - Review **Content check** in the right sidebar. This is where you can validate the content against your brand guidelines. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-JgpRJnCU8NLN7Z5Bncta3-20250814-152931.png" size="74" width="3424" height="1656" position="center" darkWidth="800" darkHeight="386" showCaption="false"} :::hint{type="info"} As per the WKND brand guidelines, there are items in the Headline and Brand Voice that need reviewing. ::: ### Field Edit Examples Field-Level editing empowers marketers to directly modify and customize AI-generated content variations by editing specific text fields, headlines, and copy elements within the platform. This capability allows performance marketers to quickly refine generated campaign assets, and test different messaging approaches. - For one of the Need Review items, click the Edit button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-qUaN2ICYRDXBL0YEsfGpF-20250814-153208.png" size="68" width="1364" height="758" position="center" darkWidth="800" darkHeight="444" showCaption="false"} ### Rephrase - The field of your variation is now highlighted and you can click on the Rephrase button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-5fR_sOjP--1Wk_SQvrnKW-20250814-153533.png" size="58" width="1164" height="522" position="center" darkWidth="799" darkHeight="358" showCaption="false"} - You are presented with three variations to choose from that can be selected and applied by clicking the Replace button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-l8c9RbQ_nxnjGixWWjzON-20250814-155250.png" size="54" width="1128" height="1182" position="center" darkWidth="800" darkHeight="838" showCaption="false"} ### Manual Edit - Click onto another field in one of the variations where you can manually make edits inline as well. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-2WZVuh1AAlIyEEY6gxyQj-20250814-155952.png" size="56" width="1190" height="578" position="center" darkWidth="800" darkHeight="388" showCaption="false"} :::BlockQuote In this example the variation image is showing a canoe instead of a paddleboard, so the body copy was edited to match to the image. ::: - Close the Content check panel with the X button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-GI-LrIhCv0NWIRZ0EJi5j-20250814-160226.png" size="60" width="1174" height="540" position="center" darkWidth="800" darkHeight="367" showCaption="false"} ### Approvals Accelerate the content creation lifecycle by seamlessly connecting AI-generated campaign content with established approval workflows and multi-stage review processes. Draft content created in GenStudio for Performance Marekting automatically flows into Workfront's proofing system for annotation and review decisions, enabling teams to maintain quality control while scaling content production. This integration synchronizes review decisions back for final approval and publishing, ensuring compliant, on-brand content reaches market faster through streamlined collaboration between creative and marketing teams. - Click the **Request approval** button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-KK9PptH3a0erqB7dtSUxA-20250814-164540.png" size="68" width="1116" height="550" position="center" darkWidth="800" darkHeight="394" showCaption="false"} - In the Workfront project dropdown click on your project name to select it. - You have two options available for approval paths: - **Invite people** - meant for manually picking approvers - **Use template** - meant for using a preconfigured Workfront approval workflow ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-A626oeG8G3I1QgpzSi2JA-20250814-164831.png" size="76" width="1474" height="1212" position="center" darkWidth="800" darkHeight="657" showCaption="false"} - Click on the Use template tab and choose WKND Creative in the Select template dropdown. - Click the **Send** button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-uq8Q1kkDu8nip9CtMzuGL-20250814-173016.png" size="58" width="1472" height="1526" position="center" darkWidth="800" darkHeight="829" showCaption="false"} - Click on the **View comments in Workfront** button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-uimEZPuE0p-sDMtUC-H22-20250814-174223.png" size="76" width="3468" height="1534" position="center" darkWidth="800" darkHeight="353" showCaption="false"} - Click on the **Make decision** button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-eYgSfWjLAXAjQCwZrMgO1-20250814-174616.png" size="78" width="3470" height="1950" position="center" darkWidth="800" darkHeight="449" showCaption="false"} - Click on **Approved** and then on the **Make decision** button. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-Isr7LbifOjmsjo14j1Koz-20250814-174723.png" size="62" width="1420" height="682" position="center" darkWidth="800" darkHeight="384" showCaption="false"} - Close the Workfront browser tab. - Refresh the GenStudio for Performance Marketing browser tab and review the updated Approved status for the Creative stage of the workflow. ::Image[]{src="https://api.archbee.com/api/optimize/sJp1KeLdTcwjOlnJBSJV0-1PYVB2qPzfzYMy5sXgehM-20250814-175157.png" size="82" width="3428" height="1894" position="center" darkWidth="800" darkHeight="441" showCaption="false"} :::hint{type="success"} **Congratulations you have successfully completed the hands-on exercises!** :::