---
title: 4. Identify Topic Gaps and Build a Strategy
slug: bkk-ai-search/4-identify-topic-gaps-and-build-a-strategy
docTags: 
createdAt: 2026-05-12T13:47:24.608Z
---

`est completion: 15 min`

In the previous exercises, you explored how AI systems interpret your content, how your brand appears in AI-generated responses, and how to improve visibility using optimization opportunities.

In this exercise, you will focus on identifying **topic-level visibility gaps** and building strategies to improve your brand’s presence in AI-generated answers.

:::hint{type="info"}
The quality of topic gap analysis depends on the **coverage and quality of prompts** used.

To get the most accurate recommendations, it’s important to define a strong prompt strategy that reflects how users actually ask questions. Expanding and refining your prompt set can reveal additional opportunities and provide a more complete view of your brand’s visibility.
:::

# 4.1 Objectives

By the end of this exercise, you will:

- Understand how to identify **topic-level visibility gaps**
- Use **Recommended Focus Areas** to find high-impact opportunities
- Create a strategy based on a **high-potential topic**
- Connect topics to optimization opportunities

# 4.2 Identify Topic Gaps and Build a Strategy

## Step 1: Navigate to Opportunity Workspace

Open the **Opportunity Workspace**.

![](https://main--summit-labs--aemsites.aem.page/brand-visibility/l336/media_1fbb17142b1add0cbe164edf1611a8ddfe847951a.png?width=750\&format=png\&optimize=medium)

You will see:

- Strategy overview
- Recommended Focus Areas
- Topics with visibility and prompt data

## Step 2: Review Recommended Focus Areas

Scroll to the **Recommended Focus Areas** section.

This section highlights topics where your brand has the **highest potential for improvement**.

Each topic includes:

- **Visibility %** → how often your brand appears
- **Prompt count** → how many prompts are associated
- **Suggested strategy type**

## Step 3: Identify a topic gap

![](https://main--summit-labs--aemsites.aem.page/brand-visibility/l336/media_1fcebd2490b866e266334b30c8f856c88fd77f642.png?width=750\&format=png\&optimize=medium)

Look for a topic that meets the following criteria:

- **Low visibility (e.g., 0–5%)**
- **Non-trivial number of prompts**

## Step 4: Understand the role of prompts

To view the associated prompts for that selected topic, navigate to Brand Presence and select the Topic from the filter and review the **associated prompts**.

![](https://main--summit-labs--aemsites.aem.page/brand-visibility/l336/media_13dc214a0d86448a951126f3c074fc7a0e3d9d411.png?width=750\&format=png\&optimize=medium)

Prompts represent the **questions users ask AI systems**.

Consider:

- Are these prompts relevant to your business?
- Do you have content that answers these questions?
- Is that content structured in a way AI systems can use?

## Step 5: Define a strategy direction

Based on the topic gap you identified, think about how you might approach improving visibility for that topic.

For example, consider:

- What type of content might better address these prompts?
- Are there opportunities to make existing content clearer or more structured?
- Which optimization opportunities (e.g., AI-friendly summaries or content accessibility) could apply?

You do not need to create a fully detailed plan — the goal is to begin thinking about how insights can translate into action.

# 4.3 Checkpoint / Reflection

**Checkpoint Questions**

1. Did you identify a topic with low visibility and meaningful prompt coverage?
2. Were you able to connect that topic to real user questions (prompts)?
3. Did you define a strategy to improve visibility?