---
title: Ex 2. Understand What Drives Conversion
slug: bkk-ai-search/ex-2-understand-what-drives-conversion
docTags: 
createdAt: 2026-07-06T03:33:28.189Z
---

# Introduction

You did a good job driving more traffic to the web site by optimizing how Frescopa shows up in both traditional search and AI search. But **more traffic does not equal more business**.

It's important to focus on converting the extra traffic you received from AI Search, to **increase important business KPIs such as revenue**.

In this Exercise you will learn how you can understand the entire customer journey using the Adobe Experience Platform (AEP) suite of solutions.