---
title: Welcome
slug: bootcamp-anzbank-2024
description: Welcome to the Experience Makers Bootcamp
docTags: 
createdAt: 2023-12-14T16:21:53.871Z
---

The main objective of Adobe Data Bootcamp is to help organisations understand what personalisation at scale means and how it is different from what most organisations are doing today. To deliver customer experiences that are consistent, contextual and real-time in an omni-channel world, you need a platform-first mindset where you define everything just once and re-use it everywhere. As part of the bootcamp, we will take a look at a real journey that combines customer interactions across website and call center to showcase what personalisation at scale really means, in a hands-on way. So hope you are ready to get your hands dirty!

## Youtube

You can find other helpful videos [on our YouTube channel](https://www.youtube.com/channel/UCUKG2dkZ9pYuZUPebQ21jUw), such as:

- Your siloed ecosystsem and POV on Adobe Experience Platform [https://www.youtube.com/watch?v=5uRNGURQr\_A
  ](https://www.youtube.com/watch?v=5uRNGURQr_A)
- AEP Architecture Whiteboard [https://www.youtube.com/watch?v=LLFgpPW3KfU](https://www.youtube.com/watch?v=LLFgpPW3KfU)

## Agenda

The exercises span across four key sections, details can be found with the links below:

[1. Acquisition](https://tvdocs.adobe.com/anz-data-bootcamp/1-acquisition)

[2. Onboarding Journey](https://tvdocs.adobe.com/anz-data-bootcamp/2-onboarding-journey)

[3. Digital x Physical](https://tvdocs.adobe.com/anz-data-bootcamp/3-digital-x-physical)

[4. Customer Journey Analysis](https://tvdocs.adobe.com/anz-data-bootcamp/4-customer-journey-analysis)