---
title: Audiences
slug: bpd-ajo/audiences
description: Create a real-time Edge Segment using Adobe Journey Optimizer
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

## As part of this section we will create the below two Audiences in Adobe Experience Platform:



1. **Insurance Aplication Abandoners: **

         This is an Event data based segment. It will include customers who:

- Visited the SecurFinancial Site, visit the Insurance Page and did not finish the application process

**     **2**. Customer who have Checking Account: **

       It will include customers who:

- Financial Account Name is **Checking**
- and Account status is **Active**