---
title: Basic Journey
slug: bpd-ajo/basic-journey
description: >-
docTags: 
createdAt: 2023-11-07T22:43:18.659Z
---

We are going to create a Journey for Life Insurance Abandoners who do not currently have a Insurance. We will use the previously created audience of Life Insurance Abandoners. The channels used in the Journey will be Email, SMS and Push in Adobe Journey Optimizer.

NOTE:  Some exercises may vary during the actual Hands on Lab versus what is listed in the Archbee Page, due to industry setup and / or Presenter preferences.

## Create a Journey

1. Navigate to Journeys 

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image58.png" size="50" isUploading="false" width="178" height="71" darkWidth="178" darkHeight="71" showCaption="false"}
2. Click on “Create Journey”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image251.png" size="50" isUploading="false" width="130" height="44" darkWidth="130" darkHeight="44" showCaption="false"}
3. Provide a Name and Description: **Life Insurance Abandoners - PM**
4. Unclick “Allow Re-Entrance.” Click **Save**.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image127.png" size="50" isUploading="false" width="1045" height="538" darkWidth="1045" darkHeight="538" showCaption="false"}

## Define the Audience

1. Under Event Node, drag the “Audience Qualification” onto the Canvas.



::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/BQOHucnNmwgDc6_I0g1lG_image.png" size="38" width="1036" height="294" position="center" showCaption="false"}

1. Change the label to “Life Insurance Abandoners”. 
2. In Audience select “Life Insurance Abandoners”. 
3. In Namespace select ECID
4. Click Save.

## Setup Branching

1. Under Orchestration Node, drag the “Condition” after the Segment. Select: Data Source Condition, in expresion, select Audiences and then select "No Life Insurance " and Save.
2. Add other condition after this first condition to select the preferred channel.
3. Add the label “**Channel**”. Set Type to “Data Source Condition”. Click on “Add a Path”

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/image247.png" size="50" isUploading="false" width="1225" height="508" darkWidth="1225" darkHeight="508" showCaption="false"}
4. Click Path1 and rename as "Email". 
5. Clic en edit (pencil) and look for address. 
6. Select address is not empty



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/_7dkhjMRzOUaUbUFtvE4Q_image.png)

1. Click Path2 and rename as "SMS"
2. Look for Phone number and select is not empty

![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/xcE_HrcBn-IYkd5qfRDlp_image.png)

3. Select show rest in other path 



::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/V8P8tmwNT_toWPkdTneKg_image.png" size="30" width="618" height="146" position="center" showCaption="false"}

4. Click save

::Image[]{src="https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/Vwbj_k3x1BOsNlRB9Y6cY_image.png" size="74" width="1854" height="800" position="center" showCaption="false"}

## Add Messages

1. Under Actions, drag the Email Action onto the Canvas on Email path and clic save; then drag SMS Action onto the SMS path and clic save and, drag Push in others and clic save.

   ::Image[]{src="https://adbecdn.blob.core.windows.net/labs/archbee/gitbookAjoBase/ScreenShot2022-08-19at10.40.51AM.png" size="50" isUploading="false" width="1508" height="876" darkWidth="1508" darkHeight="876" showCaption="false"}
2.  Next, we will design the Email, SMS and Push messages.