---
title: Create a Strategy
slug: brp-aep-hol/create-a-strategy
docTags: 
createdAt: 2025-09-05T22:11:50.390Z
---

Now that we have our offer items inside of collections, and we know how to rank them. It is time to develop our selection strategy. 



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/EQb5LSr6iQg05eut-aJil_image.png)

## Creating a Selection Strategy

- Click on **Selection Strategies**
- Click **Create Selection Strategy**
- Name your Selection Strategy: "**BRP Strategy + Initials**"
- Click **Select Collection** and select your collection
- For eligibility lets select an audience: "**BRP - Valid Email Address**"
- Click **Save**
- For the Ranking Method. Leave Offer priority.
- Click **Create**.



![](https://api.archbee.com/api/optimize/1Jp0iolWv35Z_mkI7oUiT/OJXaNeN9n0B2zbH5lQn61_image.png)

**Congratulations, you are ready to create an Email Placement**